About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Taco John's consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Online Survey
$3,000 - $6,000
1,000 - 2,000
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$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
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$10,000 - $50,000
1,000 - 5,000+
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Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Taco John's

AI Audience Insights

Taco John's isn't just about food-it's about family. Our customers are fans for life and that's because we deliver delicious food with a homegrown attitude. Eating here feels more like being in a neighborhood diner than a national chain. At Taco John's, we serve traditional Mexican food-with a West-Mex® twist. Our fusion of bold and savory American flavors with south-of-the-border spice has created a signature menu, starring our trademark Potato Olés®, freshly prepared tacos and famous Meat and Potato Burritos. We pride ourselves on giving back locally, keeping a neighborhood focus and treating our guests more like family than customers. Whether it's the big game, a first date or a family dinner, Taco John's has been there through it all. Just call it a little bit of nostalgia in a crunchy shell. OUR HISTORYIn 1968, a small taco stand opened in Cheyenne, Wyoming. The "Taco House" was an instant success with the locals because of the distinctive seasonings in the tasty tacos and generously sized burritos. In 1969, the franchise rights were purchased by two local businessmen, Harold Holmes and James Woodson. The pair decided to name the franchise after the man who opened the first store-John. OUR MENUTaco John's is committed to developing new products. Whether it is sourcing fresher, better tasting ingredients or the joint venture with Frito Lay and the Flaming Hot Cheetos Burrito; TJ realizes it is the food that keeps people coming back. We have a pipeline of new products and the future is looking great. I would highly recommend Taco John's as a franchise opportunity. VISION STATEMENTAt Taco John's® we strive to exceed your expectations. Let's Go! MISSION STATEMENTWe will be the fastest growing Mexican quick service restaurant brand in America. VALUESMake a Difference - Have Fun - Win - People Development - Teamwork
Executive Summary

The Crunchy Report: Understanding Taco John's Customer Base

Welcome to the refreshing world of Taco John's customer demographics! If you thought that taco lovers were a one-size-fits-all kinda crowd, hold onto your sombrero, because we've got a feast of flavor profiles and customer segments that would make even the most specialized taco create its own Instagram account.

Who’s On the Menu?

At the heart of Taco John's customer base are diverse groups representing every corner of America, each with their own preferences and lifestyles that make them uniquely suited for a cheesy, crispy taco experience. We've taken a closer look at the top customer segments to dish out some appetizing insights.

Top Consumer Segments to Taco 'Bout

  • L02 - #CornfieldCabernet: 8.11% of customers. This segment features farming and blue-collar couples living their best country lives—and they love their tacos almost as much as they love their corn! With a population indexed at 320, they're munching down at a rate significantly higher than the average American.
  • M01 - #WideOpenSpaces: 5.24%. Picture this: people in communities where cornfields meet open lands. Indexed at a whopping 447! These folks know how to appreciate wide-open flavor horizons.
  • O01 - #SmallTownSatellites: 7.36%. Older ruralites satellite-ing small towns find joy in simple pleasures—and tacos are no exception. Indexed at 285; they really fill their plates to the brim.
  • F03 - #PennyWiseParents: 4.21%. Young families living in affordable neighborhoods near cities, this group finds value in both tacos and savings, ranked 4th overall.
  • F01 - #GameTimeGlory: 4.32%. These younger singles and couples are all about balance—between watching the game and grabbing some tacos nearby, of course. They’re indexed at 181.

We can see that Taco John's is a go-to spot for plenty of hardworking, family-oriented individuals who appreciate good food price saved, and let's be real—who doesn't love a taco in their hand while juggling family or farm work?

The Delectable Details: Demographics

Taco John's customer base isn't just defined by segments but also rich in intriguing demographics. Who exactly is falling for those potato olés and beef tacos? Let’s dig into some mouthwatering details.

Currently, the demographic pie for Taco John's is sliced thinner than their tortillas, revealing a spectrum of consumers significantly engaged through mobile platforms. Over 518 indexed customers have been spotted indulging at the taco joint. Were taco emojis involved? Only the nachos know!

Mobile Munching: Convenience with a Side of Flavor

Speaking of mobile interactions, customers are craving convenience almost as much as they crave those crunchy taco shells. Taco John's holds its own with competitors due to their catchy mobile offers. Surprise! You’re on-the-go, but Taco John’s has got your back! It’s no wonder they’ve landed a sweet indexed rate of 518. That's right, people are taco-ing about them!

  • Stewart's Shops: 753
  • NBT Bank: 732
  • Hannaford Supermarkets: 595
  • Tim Hortons: 544

These numbers suggest that customers nurture an ever-growing appetite for convenience-based fast food. Taco John's is well-positioned to tap into this trend by leveraging mobile promotions and establishing themselves as the go-to choice for a tasty on-the-go option!

Actionable Insights and Strategic Chew

When it’s not just about the heavenly blend of spices and fresh ingredients, strategy becomes more important than ever. Let’s sprinkle some actionable insights that can spice up Taco John's marketing game!

  • Highlight the convenience of online ordering and mobile promotions to cater to the tech-savvy, on-the-go customer segments.
  • Build partnerships with local sports events and families—after all, Taco John's can be a game-changer when it comes to pre-game snacks!
  • Invest in creative advertising that appeals to rural and small-town customers, emphasizing local sourcing and community connection—tacos are best when shared with your neighbors!

Add that to the demand for tasty and affordable meals, and Taco John's has the recipe to serve success! Strategy is key, just like sizzling ground beef in a hot skillet!

The Final Bite: Why License Our Report?

With all this sizzlin’ data, one might wonder: why license our full report? Good question! If you enjoy tacos, marketing strategy, and insights all topped with a zesty layer of humor, then our report is as essential as guacamole on a taco!

By licensing the full Taco John's customer report, you’ll get access to not just numbers but actionable strategies that lead to growth and engagement. Plus, you can unwrap additional segments and insights that start conversations with customers like you’ve never seen before. No blood, no sweat, just pure taco-tastic effort—and definitely a manageable amount of chips!

Don't let this opportunity pass you by! Grab our report, and you’ll be chomping at the bit to start those innovative strategies now. Fill your fiesta needs, grow your brand, and enjoy all that taco knowledge wrapped in one delicious package!

So whether your tastes lean toward potato olés or you prefer a spicy beef taco, know that licensing our full report will give you the business intellect as satisfying as the crunch of a Taco John’s taco!

Let’s taco 'bout how you can fry up some success!

License Taco John's Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)