About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on The Retail Connection consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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The Retail Connection

AI Audience Insights

With an exclusive focus on retail and retailers, The Retail Connection navigates its clients through the real estate market with unmatched industry knowledge, experience, relationships and a total commitment to their success. Our core focus is and always will be driving the expansion plans of our retail clients. Everything we do serves to extend the reach of their real estate programs-providing the connection at every point where retail and real estate come together.
Executive Summary

Understanding the Retail Connection: A Hilarious Journey Through Consumer Segments

Get ready to shop till you drop—because we're diving into a treasure trove of information about the U.S. consumer base like you've never seen before! Brought to you by The Retail Connection, our report serves up the diverse flavors of America's shopping enthusiasts, from bubbly big city progressives to delightfully laid-back snowbird sets. So grab your shopping bags and hold onto your wallets, as we break down the most fascinating consumer segments that shape today’s retail scene!

Customer Segments that Pack a Punch

Our report ranks consumer segments based on their overall representation in the toasty world of U.S. retail. Here’s a lighthearted look at some of the top contenders:

  • I01 - #BigCityProgressives: With a wealth index of 1015.0, these young, diverse renters are temping in those fine service and arts jobs while trying to navigate the throes of city life. They’re plugging in, buffing up, and breaking out in the most expensive cities—seriously, if you want to grab an overpriced avocado toast, these are your people! Percentage of customers: 9.69%.
  • A05 - #SuburbChic: Affluent families living in suburbs that have just the right amount of filter for your Instagram. With a 300.0 index, they’re the “poster families” of cul-de-sacs everywhere, standing proud with their immaculate lawns. Percentage of customers: 4.84%.
  • A03 - #ExclusiveExburbs: Think the fancy dinner at a Michelin-star restaurant after a day in your ritzy enclave with a 381.0 index. These high-income families make suburb bliss their motto! Percentage of customers: 3.51%.
  • C02 - #Family&Faith: Calling all young families with a faith focus! They might not be turning water into wine, but they are raising kids in suburban paradises with an index of 224.0. Percentage of customers: 4.07%.
  • H02 - #RisingProfessionals: These well-educated go-getters with a penchant for trendy environments thrive in bustling city centers, boasting an index of 251.0. What’s a Saturday? Probably brunching with a side of networking! Percentage of customers: 3.07%.

That's right—these are the movers and shakers, the DIY-ers and the parents-to-be, sharing a formidable space in the retail bazaar. And that’s just the beginning; more segments are waiting to unravel themselves like crêpes at a fancy brunch!

Demographics: The Silent Shoppers? Not Quite!

Let’s talk numbers—because numbers have feelings too! Oh wait, perhaps they don’t. This is all about who these consumers really are! Our demographic data reveals everything from their shopping habits to the brands they adore.

Households with interests beyond mere shopping are fueling the economy, whether that means picking up the latest gadgets or treating themselves to spa days. Take a peek at some key categories where consumers are blowing their cash:

  • Electronics: Microsoft leads the charge here, showcasing its dominance with a healthy weighted index of 635. Whether it's the latest Xbox or Surface device, these folks conduct their shopping practically on a digital podium.
  • Fitness: Solidcore and CorePower Yoga take the fitness-centered segments by storm! With indexes of 540 and 412, fitness trendsetters are channeling their inner zen through yoga almost as much as they channel their inner beast at the gym.
  • Apparel: Brands like Bonobos for men and Vince for women are flexing their stylish muscles with indexes of 427 and 379, respectively. Who knew that chasing the latest fashion trend could lead to a marathon of sorts on the treadmill?
  • Food and Restaurants: It’s no shocker that foodies flock to places like The Capital Grille (Index 362) and the lovable fast-casual spots like Doghaus (Index 327). Just one bite can take you on a culinary adventure that rivals the trickiest restaurant hunt!

From high-end electronics to delectable dining, our demographics reveal that consumers have eclectic palettes and diverse tastes. They aren't just consumers; they're enthusiasts, adventurers, and trendsetters in their communities!

Decoding Consumer Behavior: More Than Just a Frequent Shopper

But let's not stop there—consumer behavior is turning into a fascinating science! As we dissect the habits of these segments, we find that it's more than just a “buy and go” routine. These consumers are savvy, with smart strategies up their sleeves!

Consumer preferences are evolving, and brands are tuning in. The days of consumers simply seeing ads are gone; they now want to engage in a relationship! Social media, influencers, and brands are connecting on bizarre levels—who knew a fashion influencer could change your life… or at least your wardrobe?

  • Mobile Retail: Brands like Tiffany & Co. and Paper Source pave the way, grasping consumer hearts (and wallets) with a weighted index of 418 and 456 respectively. Diamonds are a girl’s best friend—so they say, but we've got to admit, office supplies come in a close second too!
  • Social Media Influencers: The rise of social media isn’t just another trend; it’s here to stay. Influencers wield power, whether they're spiking brand awareness or scaring the masses away from bad publicity, holding designers accountable in an ever-evolving market.

So as we navigate through clicks and likes, one must remember: those adorable cat videos may not be so different from a carefully curated ad for your favorite handbag. These consumers know how to work the system—and they're loving every moment of it!

Making It All Work: Why You Should License This Report

Now, you might be sitting there thinking: “What’s in it for me?” Well, buckle up for an engaging ride through the retail cosmos! Licensing this report means accessing a wealth of information that will transform your strategy from “barely scraping by” to “shopping spree supremacy.”

Whether you're a retailer looking to refine your product offering, a marketer aiming to tailor campaigns for each unique segment, or a curious consumer who simply loves analytics, this report is your ticket to retail greatness. How else can you impress your friends at brunch than by casually dropping the phrase “#SuburbChic” into conversation?

Shining a light on key metrics, emerging trends, and consumer preferences will give your organization the foresight it needs to stay ahead of the curve. So don’t be shy; license the full report and empower your decisions with high-octane data that resonates with your target audience!

In the ever-expanding universe of retail, you need to adapt, engage, and, most importantly, have a laugh along the way. This report isn't just numbers—it's a whimsical adventure into the psyche of the American consumer. The retail world awaits, so let’s make it memorable—for all the right reasons!

Curious minds, hungry shoppers, and savvy marketers unite—license your access now, and let the retail revelry begin!

License The Retail Connection Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)