Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

The Salvation Army

The 130,000 square-foot Coeur d'Alene Kroc Center redefines what a community center is all about. This unprecedented place of gathering and enrichment houses an array of education, sports, faith, arts and supportive programs never before assembled in the Inland Northwest. The programs, as well as the building itself, have been designed to stimulate the mind, body and spirit, to provide hope, and to transform the life of each and every member of the community. Joan Kroc, wife of McDonald's founder Ray Kroc, had a clear vision in mind: build state-of-the-art recreational and arts facilities in underserved communities throughout the nation to ensure that all individuals have equal opportunities to grow their natural gifts and talents. In 2003, Mrs. Kroc passed away, and entrusted to The Salvation Army the largest gift ever given to a private charity for the express purpose of building and endowing Kroc Centers. A fulfillment of Joan Kroc's vision, The Kroc Center in Coeur d'Alene, is a nearly $80 million investment in the community set amongst 12 acres off of Ramsey Road. The Kroc Center is comprised of four major components: a center of worship and performance venue, an aquatics center, fitness and recreation center, and special event facilities.

Get to Know the Heart of The Salvation Army's US Customer Base

Are you ready to embark on a delightful journey through the diverse demographics and unique customer segments of The Salvation Army? Buckle up, because this adventure reveals not just the numbers, but the storytellers behind them. From the urban desired to rural rhythms, let’s unpack the layers of insight that define the philanthropic backbone of America with a side of charm and wit—because a good report should be as fun as it is informative!

1. Consumer Segments: Ranking the Heartstrings

First things first, let’s roll out the red carpet to our top customer segments. We’ll put the spotlight on people rather than mere digits!

  • K03 - #BigBoxBoomers: At the top of our list, these working-class boomers love renting and participating in their lively communities. They’re not just "golden oldies"; they’re "golden grannies" doing their grocery shopping with gusto! (33.7% of customers)
  • O01 - #SmallTownSatellites: Next in line, we have older folks living in delightful small towns, finding joy in the simple life. Think Saturday night bingo with a side of pie! (32.3% of customers)
  • D03 - #BasicBoomers: These middle-class boomers are relaxing (but not snoozing!) in suburbs. They cherish the slow lane while still managing to stop for a quick latte. (25% of customers)
  • L02 - #CornfieldCabernet: Country-loving farming couples embrace life’s simpler pleasures while sipping on their cabernet. I mean, who says you can’t have wine and corn? (29.4% of customers)
  • F01 - #GameTimeGlory: Younger singles and couples near cities show off their sporting spirit while juggling careers and pizza nights. They put the "fun" in "fundraising"! (29.3% of customers)

This is just a sneak peek into the top five segments. The full report dives deeper into who these fantastic individuals are, representing the fabric of The Salvation Army’s supporters across America!

2. Marketing All That Heart: Nailing Demographics

Moving from quirky names to the serious stuff, let’s talk demographics! The data includes everything from income levels to ages, rolling out the names like a magician with a top hat filled to the brim.

Our valiant fundraising warriors need to know who their advocates are to reach them effectively. Knowing the “who” helps launch the “how” of getting things done!

  • Income Check: The segments vary widely, with some more affluent customers enjoying the high life, while others are making ends meet while contributing to the cause. It’s not about how much you make but how much heart you bring to the table!
  • Age Groups Trend: From wise owls ready to impart their wisdom to young savvy millennials, the age spectrum of supporters fuels a diverse approach to outreach. Age is merely a number—unless you’re counting donations!

Think of The Salvation Army as the ultimate social blender, mixing these various ingredients to create a fulfilling smoothie of support for those in need.

3. Where the Heart is: Geographical Insights

Now that we’ve peeked at demographics, let’s gaze at maps! Your marketing plans should target these geographical areas where support for The Salvation Army is as strong as a double espresso on a Monday morning!

  • Urban Appeal: The bustling neighborhoods of millennials and young families are ripe for connection, with trendy cafes and happens happening all over the map. Don’t forget to sprinkle in some hashtags and emojis to catch their attention!
  • Suburban Sweet Spot: Rural and suburban homes embody community spirit, making them the perfect spots to plant the seeds of giving.

By leveraging geography in supporter outreach, The Salvation Army can inspire patrons to be philanthropists in their own backyards.

4. Actionable Insights: There's Always Room for Improvement!

Let’s get practical—after showcasing the supporters, we should also shed light on its actionable intelligence and how it can be harnessed to grow the mission!

  • Easy Peasy: The emphasis on mobile services shows that supporters are ready to donate with the click of a button or a quick swipe. Apps are not just for ordering coffee; they’re opportunities for charitable engagement!
  • Wining and Dining: With favorite spots like The Human Bean and Dutch Bros Coffee leading the way, The Salvation Army could collaborate with these establishments to drive fundraising efforts. “A cup of kindness for a cause!”

Think of it as an episodic superhero saga—a compelling call to action that will leave the audience asking for more. Who wouldn’t want to save the day by donating or volunteering for a cause they love?

5. So, Why License the Full Report?

As we've traversed through an engaging panorama of supporters and their stories, you must be daydreaming about how the full report could supercharge your marketing strategies. It’s a goldmine of vigor and queerness, brimming with additional details and strategies that can make your outreach heartwarming and effective!

With demographic gems aligning with customer quirks and marketable insights waiting to be unearthed, the full report is akin to a charitable treasure chest. Without a doubt, it’ll turn your understanding of The Salvation Army’s demographics into an arsenal for impactful outreach and engagement.

Don’t miss out on the chance to know the who’s who and what’s what of The Salvation Army’s supporters. License the full report today and join the ranks of those ready to make a spirited impact!

6. The Best Part? It's a Win-Win!

In the end, it’s not just about numbers; it’s about the lives that those numbers touch. Yours could be the next big success story among the ranks of support for The Salvation Army. After all, marketing may be about messaging, but charity is about heart! Let’s put our hearts together for a brighter future.

Let’s spread kindness like confetti, align our market strategies with heart string tactics, and get those donations rolling in. Who knew saving the world could be so much fun?

Join the movement. The heart of giving beats strong, and with your support, The Salvation Army can keep on doing what it does best—turning love into action!

Report Highlights ➡️
The Salvation Army