About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on The Shopping Center Group consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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The Shopping Center Group

AI Audience Insights

Only RETAIL...everything RETAILSince 1984, The Shopping Center Group, with over 225 experienced professionals in 21 offices, has provided a full assortment of retail real estate brokerage services to retailers, landlords, developers, investors and financial institutions throughout the Southeast and Mid-Atlantic regions, as well as Southern California. We have earned our reputation of delivering 'best in class' service in tenant representation, project leasing, property management, development consulting, investment sales and finance. With longstanding relationships developed over many years, we have been proven successful in delivering unsurpassed local market knowledge with a regional perspective and a national presence. Our approach is service oriented and our commitment to our clients' success is uncompromising.
Executive Summary

Unlocking the Secrets of the US Consumer Base: A Peek into The Shopping Center Group Report

Buckle up, marketer! If you're ready to ride the consumer wave, you're in for a treat. The Shopping Center Group has laid out the consumer segments in the US, which can be as diverse as the toppings on a pizza. Whether you’re in retail, services, or want to flex your demographic muscles, knowing the customer base will help you score points in your marketing game.

The Top Consumer Segments

Let's taco 'bout the top segments, shall we? The rankings below showcase where various consumer types stand—spoiler alert: the suburbs are buzzing!

Rank Segment Name Description Percentage of Customers
1 #SuburbChic Affluent families living in higher-priced suburbs not too far from the city center. 4.19%
2 #Family&Faith Young faith-focused families with children in suburban enclaves. 3.72%
3 #RaisingTheBar Primarily young, well-educated renters raising the waterline in diverse, mixed-income areas. 3.77%
4 #FlourishingFusion Families with children living in diverse white and black exurbs. 3.16%
5 #RisingProfessionals Well-educated college graduates renting in the trendiest parts of town. 2.80%

It's clear that families and young professionals are dominating the scene, with diverse and affluent groups making their mark. These are the folks you want to target with your next marketing campaign!

Marketing and Demographic Details

Let’s jump into the delightful details of these segments! Think of it as the secret sauce for your marketing strategy—a recipe you will want to keep close to your heart (or head, depending on how you're feeling about seasoning). Here’s a rundown of what makes each of these segments tick:

#SuburbChic (1st Place)

These affluent families enjoy the comforts of life in higher-priced suburbs. With a taste for finer things and just enough distance from the hustle and bustle of the city, they are always on the lookout for premium products and services that enhance the story of their picturesque suburban life.

#Family&Faith (2nd Place)

Faith-centered and family-focused, this segment values community, traditions, and wholesome activities. They treasure experiences, whether it’s a family BBQ or a community festival, making them prime targets for family-oriented brands.

#RaisingTheBar (3rd Place)

Young, energetic, and on the rise! These renters aren’t just making waves; they’re raising them. They’re trendsetters who value experiences over possessions, making them the perfect group for anything that tackles that “what’s hot” factor.

#FlourishingFusion (4th Place)

Bringing the best of both worlds, these families live in exurban areas filled with cultural diversity. They are about community and family values, but are also enthusiastic about cultural events and gatherings. Engaging them involves highlighting local flavors and multicultural experiences!

#RisingProfessionals (5th Place)

Education? Check. Income? Double-check. These folks are ambitious young professionals who want businesses to match their relentless pursuit of success. Show them how you can help them level up their work-life balance, and you're golden!

Consumer Behavior and Expectations

But wait, there's more! Beyond just names and fancy demographics, we know you want to understand the consumer behaviors and expectations lurking within these consumer segments. That's where the real fun begins. Remember, each group has its own set of quirks, just like a favorite antique store where every item tells a story.

For instance, #C02 - #Family&Faith segment not only enjoys products that reflect their values but also research heavily before making purchases. This means marketing messages that resonate with family values will lead you straight to their hearts...and wallets!

Actionable Insights

Speaking of wallets, let’s take a gander at some actionable insights you can score from our reading of the consumer segments. Want to know what’s hot? The following brands stand out for their popularity:

  • Stewart's Shops (Convenience Stores) – 278 weighted index!
  • Microsoft (Electronics) – 216 weighted index!
  • My Hearing Centers (Hearing Care) – 214 weighted index!

These brands prove important for engaging the coveted demographics. Just ask yourself—are you ready to take your marketing tactics to new heights?

Demographics in a Nutshell

Finally, demographics are like bread and butter in the marketing world. They’re essential! Understanding who your audience is and what they care about can change the game for your retail or service operations.

The report shines a light on everything from consumer age, income, education, and spending habits to preferred shopping platforms. Seriously, knowing the differences between a suburban parent versus a millennial renter can help your campaigns go from mediocre to meteoric!

Looking for a digital fridge magnet? Remember the key demographics when crafting your marketing messages—it’s not just about what you have to sell but how you make it relatable. Make it personal, and you’re halfway there!

Your Next Steps

If you’re loving what you’ve learned and can’t wait to become the next marketing maestro, then licensing the full report from The Shopping Center Group is your next step. Not only will you gain deeper understanding of these segments, but you’ll also unlock more actionable strategies tailored to meet your unique needs!

So, are you ready to take a leap into the treasure trove of marketing wisdom? Don’t be the brand that misses out. Get the full report, and may the customer insights forever be in your favor!

Now go forth and conquer the consumer realm—armed with data, insights, and a little dash of creativity!

License The Shopping Center Group Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
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Autopilot v2 Special
(Q4 2024)