Nationwide AI Audience Insights

Audience Autopilot™ interactive dashboards include: 

  • The Strategy Map visual — a complete marketing strategy in 1 page
  • Persona™ Segments - the world's first real-time segmentation model   ▶️
  • Actionable Insights on Brands, Influencers, Channels and Interests   ▶️
  • Deep demographics summary charts   ▶️

The UPS Store

With 5,000 locally owned locations across North America, The UPS Store franchise network is the nation's largest franchisor of retail shipping, postal, printing and business service centers. The UPS Store, Inc., franchisor for The UPS Store locations in the U. S., is a wholly owned subsidiary of UPS. The UPS Store franchise locations offer consumers and small businesses a wide range of products and services to meet all their needs in one convenient location, including printing, packaging, shipping, mailbox services, moving supplies and other in-center services. The UPS Store has been recognized as the No. 1 Postal & Business Services franchise for 23 years straight by Entrepreneur Magazine "Franchise 500." USA Today, G. I. Jobs recognized The UPS Store franchise as one of the 50 Top Franchises for Military Veterans. Additionally, The UPS Store franchise was named American Brand Excellence Award Winner in the Retail category by City Business Journals. The UPS Store franchise opportunities are available to "qualifying entrepreneurs." The UPS Store has franchise opportunities throughout the U. S. and Canada. Through an association with Franchise America Finance and The Bancorp Bank, The UPS Store also offers the option of national funding for qualified franchisee candidates. Be your own boss by opening a The UPS Store franchise. Learn more at

Unpacking the Package: The UPS Store’s US Customer Base Insights

Overview of the Data

Welcome to the treasure trove of insights! Here at The UPS Store, we’ve been busting our boxes to uncover the fascinating demographics and actionable insights about our US customer base. If you’re looking for the crème de la crème of market research, you’re in luck! Our data is more loaded than a UPS truck on a holiday season!

This report dives deep into categories ranging from mobile retail to social media influencers, showcasing beloved brands and services that have really captured the hearts—and wallets—of customers across the country. With our weighted index, we’re not just tossing numbers around; we’re handing you the keys to a goldmine of opportunities and trends!

Mobile Retail: The Fast Lane to Consumer Love

Buckle up! The mobile retail sector is zooming ahead faster than you can say next day delivery. Leading the pack in the mobile retail category is none other than Microsoft, flying high with a weighted index of 347. It seems that tech has become America’s sweet spot for shopping, with companies like Paper Source and Hollywood Feed not far behind.

We’ve got everything from office supplies to agricultural goodies! Who knew farmers had such a mobile-friendly vibe? If you want a slice of this pie, you need to be strategizing ways to tap into the mobile consumer mindset. Jump on this trend and you could be the apple of their eye (or at least their iPhone).

Social Media Marketing: The New Word-of-Mouth

Social media is not just for scrolling; it’s a marketing powerhouse! Our data shows it’s not just about influencers flaunting outfits and avocado toast, it’s a serious channel for brands to engage with consumers. Top contenders in this category include The School of Life with a weight of 269 and WSJ Tech close behind. Blogs are the real MVPs!

If you’re not investing in social strategies, you might just be missing the social boat—and trust us, that boat is setting sail without you! Let’s not forget, content is king, so start crafting those posts like the faux pas of missing deadlines is your own heel to the UPS Store’s Achilles!

Apparel: Dressing Up Your Shopping Experience

Fashion-forward consumers have never been more mobile! Topping the apparel chart is Harmon Face Values, followed closely by Bonobos and Free People. With indices ranging from 264 to 252, these brands have managed to stitch together a loyal following that can’t resist a fashionable deal.

But what’s worth noting is the growing trend of mindful shopping. It’s not just about looking good; consumers are now searching for brands that resonate with their values. Get ready to tailor your marketing strategy accordingly, lest you be left in the seamstress’s dust!

Trendy Pets: Fur-tastic Growth in the Market

Did we mention the skyrocketing interest in pet products? It’s fur-real! PetPeople and EarthWise Pet Supply are positively wagging their tails with indexes of 240 and 209, respectively. Pet owners aren’t just spoiling their pets; they’re out there shopping like it’s a competition! Talk about a ruff market!

If you’re pawsitive about wanting to climb this revenue ladder, now’s the time to scratch below the surface and explore innovative products that’ll keep tails wagging and wallets opened!

Food & Beverage: Indulging America’s Taste Buds

Hungry for growth? With Jeni’s Ice Creams and See’s Candies leading the delicious charge, the food and beverage sector is giving all the appetites a run for their money. These sweet spots have managed to ice up their indices at 237 and 207 respectively.

As the culinary scene continues to evolve, so should your marketing strategies. Remember, one must always cater to their audience’s cravings and never let their appetite go unmet (unless it involves a missed delivery!).

Optimizing Business Services

Speaking of service, the sector is more competitive than ever! Companies like Fedex Office and Regus are finding success, proving that leveraging mobile services can really elevate businesses. The need for shared workspaces and organized office services is soaring! With indices of 224 and 266, these brands understand that flexibility is the name of the game!

If you’re sitting on a business plan, now’s the time to polish that strategy and offer services that cater to both remote workers and office dwellers alike. It’s all about creating spaces that feel like home but can pull some weight when it comes to productivity!

Conclusion: The Big Picture and You

The UPS Store’s deep dive into the demographics and actionable insights of our customer base serves as a treasure map. There are plenty of gold nuggets to find if you’re willing to navigate the ups and downs of market trends. Whether you are in mobile retail, social media marketing, apparel, or anything in between, the opportunity to reach your target audience is ripe for the picking.

You can’t take these insights too lightly! Every number tells a story, and every trend is an opportunity for growth. So buckle up and get ready for a wild ride of possibilities. If you’re hungry for more detailed insights and strategies, licensing this report could just be the smart move that puts you ahead of the game.

So, are you ready to box up your strategy and deliver it to success? Don’t let opportunity pass you by—get instant access to the full report and turn those insights into actions that pay!

Report Highlights ➡️
The UPS Store