About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on This Old House consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Online Survey
$3,000 - $6,000
1,000 - 2,000
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1,000 - 2,000
Weeks for pre-screened panels, specific targeting
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$10,000 - $50,000
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$499
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This Old House

AI Audience Insights

Executive Summary

Discover the Buzz Behind This Old House: Mobile and Social Media Insights

Are you ready to hammer down some valuable insights about the U.S. customer base for This Old House? Grab your toolkit, because we’re about to dive into a treasure trove of data that highlights mobile and social media engagement across various brands, services, and demographics. Spoiler alert: It’s about to get pun-derful!

Mobile Mania: A Snapshot of Services and Brands

The first section of our insights shows us that mobile is ruling the roost for convenience and services. Consumers are swiping right on brands that range from handy hardware stores to fancy coffee shops. Here are some key takeaways:

  • Gas Stations Galore: Cumberland Farms leads the charge with a whopping weighted index of 231. This station isn’t just pumping gas; it’s pumping up customer engagement!
  • Hardware in High Demand: Aubuchon Hardware has nailed its way into the hearts of customers with a score of 223. Talk about being a tool-tiful brand!
  • Hear Ye, Hear Ye! My Hearing Centers hits a solid 220, proving that consumers are keen on hearing care! After all, who would want to miss out on a good pun?
  • Java Jive: PJ’s Coffee & Tea struts in with a 204, while Dutch Bros Coffee isn’t far behind at 192. Looks like coffee is brewing up a storm in the mobile world!

Pint-Sized Brands: Alcoholic Taste Buds Have Interests Too!

Can we take a moment to raise a toast to Fine Wine & Good Spirits and Twin Liquors Fine Wine and Spirits? Both boasting a hefty 184, these alcohol stores are a hit among customers who appreciate a good blend of service and taste.

A Car Wash Down Memory Lane

Mobile services are shining, especially in the car wash category. Quick Quack Car Wash at 176 and Tommy’s Express Car Wash at 170 are cleaning up! They’ve got people so fresh and so clean that they might just slip and slide off their seats! 🚗💦

Pet-tastic Services:

Paging all pet owners! Southern Veterinary Partners (170) and Bentley’s Pet Stuff (167) are charming furry friends and their humans alike. After all, you know you’re in for a paw-some experience when you’re greeted by wagging tails and happy purrs!

Social Media: Brands With a Buzz

Social media platforms are like the modern-day town squares where brands gather to engage with their communities. Here’s what’s trending:

  • Brew-tiful Brands: Tree House Brewing Co. (181) and Southern Tier Beer (161) are raising glasses and buzz with consumers hungry for their next refreshing sip.
  • Say Cheese: When it comes to heroes of household fittings, Wegmans Food Markets (169) has captured hearts, making grocery shopping a delightful expedition.
  • Sneak Peek: Influencers like Brandon Phillips (159) and Kevin Millar (146) are all about sharing their lifestyle choices, making them the real MVPs of the game!

Demographics: Who’s Checking Out This Old House?

From convenience stores to coffee lovers and furry friends, understanding the demographic breakdown is key to knowing who’s really engaged with This Old House.

  • Convenience is Key: Convenience stores like Loaf ’N Jug (170) and Royal Farms (166) are where the consumers flock for quick stops. They’re the happy sandwiches to our busy lives!
  • Healthcare and Wellness: Rounding out the top-notch service index are organizations providing essential health services, for both humans and pets. It’s a win-win for wellness!
  • Retail Heroes: With retail brands like Medicap Pharmacy and State RDA in the spotlight, it’s clear that self-care is trending alongside home improvement.

Conclusion: A Potential Partner You Can’t Overlook

In conclusion, the U.S. customer base affiliated with This Old House is not just a house of cards; it’s a well-constructed building made of informed choices, preferences, and trends across various categories.

Whether you’re a marketer looking to engage with specific demographics, or a business ready to tap into insights that will drive your sales, this data is your blueprint. But don’t just take our word for it—license the full report to build a strategy that’s not just well-structured, but pun-derful!

Remember: In a world of options, what you need is the right tool to build your empire. Let’s not leave any stone unturned—get your full report and start hammering your way to success today!

License This Old House Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
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Autopilot v2 Special
(Q4 2024)