Timberland

AI Audience Insights

Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a global company with locations in over 15 countries and a member of VF Corporation, a global leader in branded lifestyle apparel and footwear- Timberland is more than a brand: it's an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn. That's why we offer employees 40 paid hours of service time every year, and tons of perks designed to get you outside doing the things you're passionate about - from downhill skiing to yoga and everything in between. We're always looking for talented people to join our team, whether it be in our retail stores or at our headquarters in Stratham, New Hampshire, and we're especially interested if the above sounds like the kind of environment you will thrive in. Learn more about our culture and our open positions by visiting Employer of National ServiceAs of 2017 we have committed to being an Employer of National Service, meaning we will provide special consideration to alumni of AmeriCorps and the Peace corps who apply for our corporate positions. If you have participated in national service, look out for special instructions on our online application form for next steps. To learn more, visit
Executive Summary

Timberland’s U.S. Customer Base: Data that Rocks and Walks the Walk!

Introduction to the Timberland Terrain

Welcome, fellow explorers, to the adventurous world of Timberland’s U.S. customer base! We’re here to showcase the remarkable data that reveals just how Timberland is conquering the marketplace! If you’re looking for actionable insights, you’re in for a treat as we take a walk through this data jungle, with puns on every path.

The Roots: Sources of Our Insights

Our analysis sprouts from a variety of sources, including mobile retail and social media marketing. We gleaned golden nuggets from major brands across categories like electronics, groceries, and fashion (where Timberland’s adventurous spirit shines). So, let’s dig in and see how this rugged brand appeals to the stylishly outdoorsy folks all over the United States!

Customer Engagement: Who’s Joining the Timberland Tribe?

Timberland isn’t just a shoe-in for your typical outdoor gear enthusiast; it’s rooted deeply in the hearts of many consumers with diverse interests. Our weighted index reveals the engagement levels across various categories, which gives us valuable insight into where Timberland stands strong:

  • Electronics: Microsoft is walking tall with a weighted index of 467 – talk about some serious tech support!
  • Grocery and Superstores: FreshDirect brings home the bacon, scoring 317 – Timberland’s meal-plan is to keep you fashionably fed while on the go!
  • Fashion: Everlane isn’t just a pretty face; it has a notable 257 index, reminding us that Timberland is more than just rugged boots; it’s a lifestyle!

Mobile Services: Timberland Is Always on the Move!

The mobility of Timberland’s customer base can be observed as we look at trending mobile services:

  • Shared Offices & Coworking: WeWork has a commendable index of 306. It seems that Timberland’s target audience is comfortably working from their stylish cubicles!
  • Hair and Beauty: MasterCuts adds some flair with 248 – just picture Timberland boots paired with a fresh haircut!
  • Moving and Storage: Sixt Rent a Car matches the adventure spirit with a 226 index. It’s like Timberland is shouting, “Pack your boots, it’s time to journey into the wild!”

Fashion Forward: Timberland’s Stylish Footprint

When it comes to fashion, Timberland has certainly paved its path. They’ve got competition, but here’s what we found:

  • Clothing: Brands like lululemon are keeping it trendy with 212, proving that athleticism and style go hand-in-hand!
  • Jewelry: Tiffany & Co. dazzles with 245. But let’s be real, Timberland chain is made for those who wear their adventures on their sleeves (and boots)!
  • Cosmetics: MAC Cosmetics scores 237, reminding us that beauty exists in all terrains – even snowy mountains!

Entertainment and Influence: Timberland Rocks the Social Media Scene!

Timberland doesn’t just blend into the wilderness; it stands out on platforms where influencers rule the roost! Let’s see who’s hopping on this stylish bandwagon:

  • Comedians: Aparna Nancherla and her 226 index teach us that laughter is the best trail partner for any adventure!
  • Academics: Ian Bremmer, with a 209 index, shows that intellect and adventure go hand-in-hand. Who says you can’t have both brains and brawn?
  • Activists: Gloria Steinem holds a strong index of 201, leading with a message of empowerment that fits beautifully with Timberland’s ethos of adventure and change.

Outdoors and Sporting Goods: Timberland Is a Trailblazer!

Timberland’s grounding is evident in its outdoor partnerships and community. Look at these heavyweights:

  • Airlines: JetBlue Cheeps has got a handle on travel with a 213 index. From boots to boarding, Timberland has your travel essentials covered!
  • Fitness Centers: Equinox reigns supreme with 218, supporting not just fitness but a lifestyle shared by the Timberland community!
  • Travel Brands: With Tumi scoring 207, it’s clear Timberland is locked in for those who adventure with style – take your luxury luggage on the trail!

From Trends to Transformations: The Emotional Connection

This data fundamentally underscores a pivotal fact: Timberland touches lives. From moving conversations to empowering humor, it connects in ways beyond mere product sales. From engaging influencers to embracing environmental activism, Timberland stands in unity with its audience.

Demographics to Demolish the Competition

Understanding the customer base goes beyond just numbers; it’s about discerning what drives these customers. Timberland embraces complex consumers with a multi-layered strategy:

  • Young Professionals: Many of Timberland’s customers are professionals engaged in social media who love to showcase their individuality, just like their favorite Summer blanket in the wild.
  • Outdoor Enthusiasts: This includes hikers, trail runners, and everything in between. Timberland keeps them grounded with durable style, ready to face any terrain!
  • Environmental Acolytes: Many are eco-conscious consumers who enjoy Timberland’s commitment to sustainability, ensuring they tread lightly while looking good!

If You Think This Data is Good, Wait for More!

This teaser touches the surface of Timberland’s U.S. customer base, shedding light on insights designed to inform, entertain, and compel. The full report dives deeper into the data river, uncovering trends that will help you navigate the ever-changing landscape of consumer preferences. Want to reap the rewards of deeper insights that drive profitable decision-making?

Conclusion: Timberland’s Future is Bright (and Stylish)

In conclusion, we’re confident that Timberland has successfully planted its flag in the heart of urban and outdoor shoppers alike! With its diverse customer base and intertwined storytelling, Timberland clearly knows how to walk the walk while talking the talk. So, before you lace-up and head out, don’t miss the opportunity to license the full report — because when it comes to Timberland, it’s time to step up your game!

About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Timberland consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.
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