About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Toppers Pizza consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

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Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
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$10,000 - $50,000
1,000 - 5,000+
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Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Toppers Pizza

AI Audience Insights

Toppers Pizza is one of the fastest growing pizza chains in the United States. We are known in the pizza business as one of the leaders in the exploding better-pizza category. We currently have nearly 80 stores in 15 states. Toppers means toppings. So we never settle for anything but the best, freshest tastiest, wildest toppings in the world, piled high on fresh, house-made dough and real Wisconsin cheese. Any way you want. All for one straight-up price. At Toppers, customers can choose between our unique specialty pizzas or create their own with more than a million combinations of fresh, high quality toppings. Toppers fanatics also know us for our signature line of flavored Topperstix and baked buffalo wings. Customers either order in the restaurant and see their food prepared fresh right in front of them and baked in about 6 minutes, or they order online with any device and get their hot food delivered extremely fast to their home, office or practically anywhere in about 25 minutes! Toppers has won numerous accolades and recognitions in the restaurant and franchising industry. We have an incredible leadership team of restaurant franchising veterans. toppers.com | toppersfranchise.com
Executive Summary

Toppers Pizza Customer Base - A Slice of the American Pie

Overview

Welcome to the cheesy world of Toppers Pizza! We've cooked up some tantalizing data on our customer base that’s hotter than a freshly baked pizza coming out of the oven! If you're thinking about licensing this report, you're in for a real treat. Grab your favorite toppings, and let’s dig in to see what this analysis has to offer!

The Customer Segments – Lettuce Break It Down

We've identified several key segments of customers who enjoy Toppers Pizza, all ranked based on their size and how they stack against the general U.S. population. 1. **#RustRenters**: Making their mark in 2nd and 3rd tier cities, these young renters account for a cool 6.05%! They’re loving life in their affordable digs, enjoying Toppers' delectable offerings without breaking the bank—talk about a slice of life! 2. **#BigBoxBoomers**: Coming in second, this group of working-class boomers is renting in lively neighborhoods. Representing 4.55%, they enjoy Toppers as a convenient option after a long day of work. 3. **#CornfieldCabernet**: Farming couples living the rural dream make up 4.72% of our fan base. They’re living proof that you can take the folks out of the cornfield, but you can’t take the cornfield out of the folks... unless it’s on a pizza! 4. **#PennyWiseParents**: Young families in budget-friendly neighborhoods account for 3.38%. These families know how to stretch a dollar—who doesn’t love feeding the kiddos Toppers’ delicious pies without emptying their wallets? 5. **#College**: With a hefty 3.18%, this segment includes students renting homes and studios, living on ramen noodles (and Toppers!). They might be on a tight budget, but they still know how to indulge occasionally! Others filling out our customer lists include #BasicBoomers, #GameTimeGlory, and our fashionable #FrugalFashionistas, among others. Each segment contributes its own unique flavor to the Toppers identity!

Marketing Insights – Raising the Bar

In our pizza journey, we explored the behaviors and preferences of our customers using various data sources, helping us sprinkle exactly the right marketing sauce on our strategies. Among our findings, it appears Toppers customers are quite the multi-taskers! When they're not munching on a pizza, they seem to frequent convenience stores like Mirabito Energy and indulge in juice bars such as Freshëns. Isn’t it refreshing to know that even amidst snack attacks, health-conscious trends are staying strong? Mobile is where the action is! Our customers tend to be on the go, often using their smartphones to find their next pizza fix. From grabbing a cold drink down the street to planning a night out at a local joint, they’re no strangers to the convenience of delivery at their fingertips! When it comes to social media, humor and satire reign supreme. Pages like "Midwest vs. Everybody" and "Faux Pelini" keep the laughter flowing, and we couldn't agree more: life is too short not to laugh with your pizza!

Demographics – The Perfect Crust

Now, let's dive into the demographic details! Here’s what we learned about the Toppers fans, who are as diverse as our topping options. From our #RustRenters to #SnowbirdSet retirees enjoying hurrah-filled beach vacations, the customer base is a rich blend of ages, lifestyles, and income levels. We’ve got everyone from young professionals to empty-nesters nibbling away at Toppers pizzas. Fascinatingly, people with a flair for culinary adventures, like those who frequent Juice Bars and Bars & Pubs, make up a considerable portion of our demographic pool. Bring on those creative toppings – the more, the merrier! Moreover, it's no surprise that folks love to unwind, opting for pizza nights that easily fit into their busy schedules. Whether they’re boxing up leftovers after a gathering or inviting friends for game night, Toppers is the perfect solution to keep all flavor sense satisfied. Why not pop in a drink too? Mixologists and wine lovers bring their expertise into the mix with specialty shops like Fine Wine & Good Spirits, adding a splash of elegance to pizza night!

Wrap It Up, Pizza Style!

The Toppers Pizza customer base is as delightful as a hot slice of pie fresh from the oven, and there's so much more to uncover! This report dives into the who’s who of Toppers, providing a glimpse into not just a list of customers, but into their everyday lives and preferences. Imagine the hearty applause that awaits as you discover even more juicy tidbits in the full report! Get the chance to truly understand the market and reach our beloved pizza fans in ways that resonate with them. After all, as the saying goes—“when life gives you pizzazz, make Toppers your next stop!” If you’re eager to explore this research and see how it can enhance your pizza strategy, consider licensing the full report. After all, understanding your audience is the most delicious way to grow your business!

Let’s Get Topping!

So, if you want to combine mouthwatering data with quality pizza insight, it’s time to pull the trigger! Diving deep into customer segments and demographics has never sounded tastier. Get in touch today, and let's take your pizza game to the next level!

License Toppers Pizza Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
$499
$149
Autopilot v2 Special
(Q4 2024)