About Audience Autopilot™ Insights

Deep consumer insights sharpen a brand's competitive edge and reduce marketing risk. Autopilot Insights™ extract actionable data on Trulieve consumers from billions of digital signals, and pack them into a beautiful, easy-to-navigate dashboard.

See how Autopilot stacks up against the alternatives:
Service
Price
Sample Size
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Online Survey
$3,000 - $6,000
1,000 - 2,000
Days for targeted response by demographics
Consumer Panel
$5,000 - $15,000
1,000 - 2,000
Weeks for pre-screened panels, specific targeting
Full-Service Research
$10,000 - $50,000
1,000 - 5,000+
Months for custom surveys and detailed analysis
Audience Autopilot
$499
462,000,000+
Instant, actionable market insights

Trulieve

AI Audience Insights

At Trulieve, we strive to bring you the relief you need in a product you can trust.
Executive Summary

Trulieve Customer Report: A Fun Dive into a Sea of Segments

Welcome to the Trulieve Customer Report extravaganza, where we break down the United States customer base into bite-sized, laughter-laced chunks! Prepare yourself for a pun-derful journey through consumer segments, actionable insights, and demographics that'll leave you awestruck. Let's get ready to roll up our sleeves and ignite your marketing strategies like never before!

Meet America's Most Enthusiastic Segments

First, let’s get acquainted with the top customer segments that make Trulieve such a hit across the nation. These segments didn’t just pop up; they’re the crème de la crème, carefully crafted and reared in the garden of diversity. In fact, they've been indexed against the US population to show just how much they stand out. Get ready for some segmental fabulousness!

  • #Merica: A raucous bunch of white, semi-rural households who might not have nabbed a degree but sure know their college sports! Coming in at a whopping 23.7 times more than what you’d expect in the general population, this segment is a true all-American fan base!
  • #BigBoxBoomers: These working-class boomers can be seen renting in vibrant near-urban neighborhoods. If you hear a lot of chatter about grandkids and good deals, you're in the right place. They come in at a friendly 22.3 times above the national average!
  • #Faith&Football: Middle-aged, diverse, and not afraid to show their love for both the Lord and the pigskin. Working blue-collar jobs, they bring their enthusiasm to 26.3 times the expected index – that's a lot of touchdowns and hallelujahs!
  • #SnowbirdSet: What’s not to love about these modestly retired couples soaking up Florida sun? With plans for the beach and casinos, they sparkle at 28.2 times the national average! Postcard-perfect, if you ask us!
  • #Solos: Now, here are the wildly optimistic urban singles, primarily of Hispanic descent, who are just getting by but finding joy along the way. Their index stands at 188% - talk about rising to the occasion!

Now, hang on tight – we have over sixty segments to explore! Who knew market demographics could be so electrifying? Each group is a delightful blend of culture, interests, and behaviors...

Some Insightful (and Delightfully Funny) Marketing Nuggets

What good is all this data without some actionable insights? We don't want to give you a headache, so we promise to keep it light and breezy! Here’s where our clever analyses come into play, featuring brands and types of services that tickle the customers' fancy up and down the U.S.

  • Stewart's Shops: Convenience? More like convenience being chased by a stampede! Rated a staggering 444 on the index. If you haven’t stopped by, you might want to reevaluate your life choices.
  • Gas Stations like Mirabito Energy: At 367, this isn’t just a pitstop, it’s the ultimate refueling pit of dreams for many – whether it’s gas or snacks, they've got it all!
  • Trulieve: We couldn’t gloss over our very own brand here! With a score of 246, our marijuana stores have built a reputation thicker than the smoke clouds (in the best way possible, of course)!
  • Vitamin World: They’re scoring 239 on the wellness index – keeping customers in tip-top shape while possibly giggling over their healthy choices.
  • Tennessee Football: A score of 191 shows how invested customers are in their local sports teams. Who knew loyalty could be measured in points?

The brands mentioned above aren't just statistics; they’re part of the fabric of customer lives! And knowing what your target audience is engaging with can help you lock onto the right marketing strategies. So why not take a few notes?

The Pulse of Demographics

If you’ve ever thought, "Hey, I wish I knew more about demographics," then your wish just came true! Buckle up, because we’re giving you the lowdown on who’s cheering for Trulieve!

The demographics paint an exciting picture, showcasing how different customer groups respond to our brand. Each one is unique, bringing their flair, dreams, and tastes to the table:

  • Alcohol Stores: Shout out to brands like Fine Wine & Good Spirits, snagging an index of 211! Customers love indulging in a fine drink, and who can blame them?
  • Used Products: The thrifty shoppers have never looked better with a score of 189 from St. Vincent de Paul Society. Just like Marie Kondo, they know that one man’s trash is another man’s treasure!
  • Coffee and Tea: With Dutch Bros Coffee and PJ’s Coffee of New Orleans sparking interest, it seems coffee aficionados are rising like yeast in a doughnut! Both holding pretty solid index scores of 189 and 178.
  • Senior Living Services: My Hearing Centers got a fine score of 226! Sounds like these customers are deaf to the haters!
  • Grocery and Superstores: Publix stands out with a score of 194! Food – because who doesn't love a good meal?

Overall, these engaging stats highlight the importance of tailoring your marketing efforts and knowing who your audience is. After all, it’s not just about the numbers; it’s about connecting with the people behind them.

In It for the Long Haul!

The US customer base of Trulieve is like a potluck; everyone brings something different to the table! From passionate sports fans to budget-conscious shoppers, these segments are a mix that could rival a party at your cool aunt’s house.

The insights and demographics have come together like peanut butter and jelly to offer an enlightening view of consumer behavior. So if you’re looking to expand your strategy, consider diving deep into the full report. It’s packed with rich information and delightful tidbits that can help you capture your target market like never before!

Don't wait for the next big wave! Unlock the secret sauce of Trulieve's success by licensing the full report today and riding this thrilling marketing tide straight to the shore of success!

License Trulieve Insights

One-time purchase.  Instant access to full executive summary and interactive data dashboard.
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Autopilot v2 Special
(Q4 2024)