When it comes to influencers, Karen Gillan is not just a face on the screen; she’s a beacon of impact in the marketing world. Known for her roles in acclaimed franchises like “Guardians of the Galaxy” and “Doctor Who,” Gillan has built a substantial following that brands are keen to tap into. As we dive into the data, you’ll uncover how her influence spans various demographics and consumer segments, showcasing her potential for brand collaborations and partnerships. So, sit back, grab your popcorn, and let’s explore what the numbers really say about Karen Gillan’s reach!
One of the most interesting aspects of Gillan’s audience is the diverse range of consumer segments that engage with her content. Our analysis reveals the top-ranked consumer segments, which provide a glimpse into the types of individuals her influence resonates with:
| Segment Name | Description | Percentage of Customers | Indexed Against U.S. Population | Overall Rank |
|---|---|---|---|---|
| I03 - #RustRenters | Young, lower-income renters scattered across 2nd and 3rd tier cities. | 2.72% | 126.0 | 1 |
| C05 - #Bootstrappers | Upper-middle income families near cities, working management roles in service, blue-collar, and admin jobs. | 2.50% | 120.0 | 2 |
| H03 - #RaisingTheBar | Primarily young, well-educated renters raising the waterline in diverse, mixed-income areas. | 2.80% | 119.0 | 3 |
These segments highlight that Gillan is connecting with an eclectic mix of economically diverse groups, from young renters looking to escape the grind to families striving to make the most of their income. With a top-ranking segment of “#RustRenters,” it's clear that her influence permeates the experiences and aspirations of many modern Americans.
The interactions birthed from Karen’s influence bear weight. As shown in our actionable insights, specific categories see high engagement where Karen's presence can translate to tangible market benefits:
| Source | Category | Title | Weighted Index |
|---|---|---|---|
| Mobile | Convenience | Stewart's Shops | 348 |
| Mobile | Grocery | Tops Friendly Markets | 231 |
| Mobile | Hotels | HomeTowne Suites | 214 |
This blend of categories shows that Karen's followers lean heavily into convenience and accessibility, making it a prime time for brands in those sectors to engage audiences through her voice.
Let’s tackle the demographics! Knowing who engages with Gillan can help brands tailor outreach strategies effectively.
| Category | Title | Percentage of Customers | Percentage of Population | Indexed to Population |
|---|---|---|---|---|
| Age | 25-29 | 9.07% | 7.0% | 30 |
| Age | 30-34 | 8.02% | 6.7% | 20 |
| Family Structure | Singles | 43.14% | 34.3% | 26 |
| Home Tenure | Renting | 48.41% | 36.2% | 34 |
With a notable percentage of singles and renters among her audience, it’s evident that her appeal stretches well into the millennials and Gen Z segments. Brands aiming for these demographics can harness her relatability and charm to effectively deliver their messages.
With a sharp focus on demographic diversity and a robust segmentation of consumer interaction, it's clear that leveraging Karen Gillan’s influence offers brands a golden opportunity to reach specific, engaged audiences. Her popularity is not a one-trick pony; it’s a whole stall of marketing potential waiting to be unlocked. If you’re interested in going beyond these tasty tidbits and digesting all the juicy details from the complete report, reach out and give us a shout! The data’s just waiting to help you take the leap into successful influencer marketing.
So whether you’re a business looking to make an impression or just a curious individual wanting to know how influencer dynamics play out in the real world, this report could be your golden ticket. Don’t miss out on the chance to groove with the metrics and make a splash in the influencer pool!
