When it comes to jumping into the influencer game, Klay Thompson doesn't just shoot the ball; he nets an entire fanbase! The report reveals Klay's audience segments, ranked by their consumer percentages, helping brands identify the best matches for their marketing strategies. The top segment, dubbed #OldTownRoad, features families who relish life in lower-priced suburbs, making up 2.89% of consumers and showing a keen interest in affordable living. Other notable segments include #Ebony&Essence and #DieselBlues, representing communities rooted in bluesy connections—pun intended!
| Segment Name | Description | Percentage of Consumers |
|---|---|---|
| #OldTownRoad | Black and white families renting and owning in lower-priced suburbs. | 0.0289 |
| #Ebony&Essence | Older, low-income African American households, often led by single female parents. | 0.0199 |
| #DieselBlues | Blue-collar mixed black and white neighborhoods with low education and income. | 0.0191 |
| #SmallTownSatellites | Older ruralites enjoying simple pleasures near small towns. | 0.0251 |
| #Faith&Football | Diverse, middle-aged households earning blue-collar salaries while enjoying sports. | 0.0180 |
These demographics are more than just numbers; they're a layup for brands looking to connect with real people who resonate with Klay's vibe. The ranked segments show the diversity in Thompson's audience, ranging from blue-collar families to urban dwellers. With such a rich tapestry of consumers, Klay is undoubtedly a cheerleader for brands looking to make an impact.
But wait, there's more! The report provides actionable insights for businesses keen on riding the wave of Klay's fandom. We see Klay positioning himself alongside influencers like DL Hughley and Mike Epps, who score big in other consumer categories. By joining forces with Klay, brands could net some serious attention across varying consumer segments.
Diving deeper, we find that Klay's audience isn't one-dimensional. In fact, they bend like a well-trained athlete. The demographics show a significant percentage of younger consumers, specifically those aged 25-29, comprising 8.16% of the audience. This is a prime target for brands looking to connect with millennials and Gen Zers—a demographic that thrives on influencer connections.
| Age Group | Percentage of Audiences | Indexed to Population |
|---|---|---|
| 25-29 | 8.16 | 17 |
| 0-4 | 7.04 | 14 |
| 5-17 | 18.37 | 11 |
| 30-34 | 7.45 | 11 |
| 18-24 | 10.29 | 7 |
For the brands aiming for that supermarket sweep in marketing, tapping into Klay’s youthful demographics can work wonders. They are your trendsetters, your explorers of the latest fashions, and the champions of the “next big thing”!
Another area of interest lies in education and income brackets. Interestingly, 16.26% of Klay's fans have less than a high school education, alongside 34.51% holding a high school diploma, and 33.35% boasting some college experience. This presents brands with an opportunity to tailor their messaging based on income brackets. The audience showcases a predominance of blue-collar and service workers who are ready to engage with brands that resonate with their lifestyles.
| Education Level | Percentage of Audience | Indexed to Population |
|---|---|---|
| Less than high school | 16.26 | 32 |
| High school diploma | 34.51 | 27 |
| Some college | 33.35 | 15 |
The real slam dunk? Leveraging Klay’s influence means brands can tap directly into communities where these segments thrive—the types of neighborhoods where sports fandom is a lifestyle! Earthy, passionate, and ever-loyal fans characterize Klay's audience, making them ideal targets for campaigns around sports, family entertainment, apparel, and lifestyle brands. Imagine Klay displaying a new sneaker line or working with brands that align with his athletic ethos. The results could be a three-pointer of stellar engagement!
The time to strategize and get on board is sooner rather than later. The full report offers more juicy details, statistical analyses, and marketing strategies that can guide brands in effectively leveraging influencer partnerships. Don't just watch the game; become part of it! Learn how Klay Thompson is more than a name—he's a lucrative marketing opportunity ready to be showcased in your next campaign. Get your hands on the complete findings and turn those consumer relationships into long-lasting connections!
Contact us today to license the full report and see how you can team up with Klay and make marketing magic happen!
