LeSean McCoy: A Touchdown in Influencer Marketing

LeSean McCoy, a name that rings like a bell in the world of sports and influencer marketing, boasts a massive outreach capacity that transcends mere football stats. From his catchy runs on the field to his impact off it, LeSean is not just a fan-favorite athlete; he's a marketing juggernaut. This report takes you through his fanbase, demographics, and the impactful consumer segments associated with him. Spoiler alert: it's more than just touchdowns and tackles!

Consumer Segments: Who's Cheering for LeSean?

Understanding the demographics that resonate with McCoy can provide vital insights for any brand looking to partner with him. Here are the top five consumer segments that make up his audience:

D03 - #BasicBoomers: The elite middle-class boomers slowing down in suburban neighborhoods represent 3.33% of his customer base. With an indexed score of 219, they outpace the general U.S. population by 219%. This segment loves their convenience and stability—just like a quarterback loves a secure offensive line!
L01 - #NorthernLights: These middle-aged rural couples making higher incomes in white-collar jobs come in second, at 3.03% of consumers. Their indexed score of 163 suggests they are 163% more likely to be part of McCoy's audience compared to the national average—keeping it bright and productive!
K03 - #BigBoxBoomers: This crowd consists of working-class boomers renting near urban hotspots. Representing 3.14% of McCoy's fanbase, they index 156 against the U.S. population's standard deviation. Come on, who wouldn’t love the hustle and bustle where LeSean shines?
C05 - #Bootstrappers: Upper-middle-income families living near cities, accounting for 2.91% of his customers. Ranking fourth in the audience, they show their support with an indexed score of 141. These fans are climbing toward their dreams, much like LeSean did on the football field!
F05 - #OldTownRoad: This segment features a diverse range of families, renting and owning homes in affordable suburbs, making up 2.81% of his consumer base. With a ranking score of 133, they hit that sweet familial note, blending ethnicity and shared love for the game!

Marketing Insights: Scoring Big in Advertising

The report reveals McCoy's audience is not just a collection of random fans; they’re savvy consumers who are in tune with various brands and services. Here's what to take away:

Convenience Stores: Stewart's Shops top the list with a whopping weighted index of 297! It’s like scoring a long touchdown—everyone wants a piece of that action!
Grocery Giants: Tops Friendly Markets and Stater Bros. Markets follow suit at 250 and 195, respectively. Cooking up a feast reminiscent of game-day food, these brands resonate well with the fans’ appetite.
Dining Experiences: Coffee and Tea from The Human Bean and Dutch Bros Coffee come in at high indexes of 229 and 216, demonstrating that McCoy’s reach extends to tastemakers in casual dining. Talk about brewing up some loyal fans!
Health Services: Dental Dreams and Mirabito Energy scored remarkably high as well, highlighting the importance of wellness among the segments supporting him. Even athletes like to ensure their pearly whites are intact!
On the Move: Auto services like Crash Champions ranked highly with an index of 185. Consumers who support McCoy are not just fixed on the game; they’re revving their engines too!

Demographics: The Age and Income Open Field

When it comes to age and income breakdowns, McCoy’s audience paints a lively picture:

Age Breakdown:

The demographic peaks in ages 50-64, accounting for 21.09% of his audience—these fans have experienced the thrill of games both on the field and from the sidelines!
Young adults aged 18-24, constituting 10.23%, form the lively youth segment who're actively stepping into the consumer world while cheering on their favorite player.
The older segments, aged 75+, represent 7.57%, indicating that maturity holds a place among those adoring McCoy's game.

Income Insights:

Income levels span widely; those earning $15,000 to $24,999 make up 11.45% of his audience. It's impressive how even the underdogs strive to connect with top-tier talents like LeSean!
Meanwhile, those earning $200,000 or more are slim, at 4.02%, reflecting the classic tale of aspiring to greatness.

The Road Ahead: Partnering with LeSean McCoy

Brands looking to leverage LeSean McCoy’s influece are tapping into a diverse market that spans different income brackets, age groups, and consumer behaviors. Relying on mobile engagements, leisure services, and trendy food & beverages, partnering with McCoy can take any marketing campaign to the next level—like when he dodges defenders on the way to a touchdown!

Looking to score a winning partnership or just want to dig deep into this thick playbook of stats and figures? This report is buzzing with data that can help you navigate to success, so don’t pass up the chance to license the full report! It’s time to get on board and throw some marketing touchdowns with LeSean McCoy!

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