When it comes to the Scottish actor and producer Sam Heughan, known for his role as Jamie Fraser in the popular series *Outlander*, his influence stretches far and wide. This report delves into the demographic details and marketing insights surrounding Heughan's followers. Whether you're a business looking to collaborate with him or you're Heughan himself contemplating a new venture, understanding the dynamics of his audience could be the key to unlocking mutual success.
Our analysis reveals an exciting ranking of consumer segments that resonate with Heughan's brand. Let's take a glimpse at these segments, each offering unique opportunities for targeted marketing strategies:
| Segment Name | Description | Percentage of Customers | Indexed Against US Population | Overall Rank |
|---|---|---|---|---|
| M02 - #JohnDeereCountry | Families and couples with average income working blue-collar jobs. | 2.68% | 123.0 | 1 |
| C05 - #Bootstrappers | Upper-middle income families near cities, working management roles in service, blue-collar, and admin jobs. | 2.55% | 124.0 | 2 |
| K03 - #BigBoxBoomers | Working-class boomers renting in socially active near-urban neighborhoods. | 2.45% | 122.0 | 3 |
These segments not only provide insight into the type of individuals who follow Heughan but also point to potential products and services that may appeal to his audience. Think about marketing that goes beyond simply throwing ads at them; it's about crafting resonate messages that speak their language and meet their needs.
The top contenders, #JohnDeereCountry and #Bootstrappers, represent a significant portion of Heughan's audience. Families working blue-collar jobs or management roles are more likely to appreciate relatable content and products that speak to their everyday lives. This presents a golden opportunity for brands that align with these values. If your marketing pitch ticks these boxes, then Heughan's followers might just be your next loyal customers!
Understanding the specific interests and preferred services of Heughan's audience can open doors for collaborations with brands they actively engage with. Here’s a list of top brands that resonate with this demographic:
| Source | Category | Title | Weighted Index |
|---|---|---|---|
| Mobile | Services | Quick Quack Car Wash | 188 |
| Mobile | Retail | Twin Liquors Fine Wine and Spirits | 175 |
| Mobile | Restaurant | Dutch Bros Coffee | 166 |
If you're planning a partnership or influencer strategy, consider these brands as potential allies to amplify your efforts. After all, aligning your campaign with brands that resonate with the influencer's audience can create a perfect blend of influence and relevance.
Age and lifestyle are key indicators of consumer behavior. Let’s understand who makes up the significant chunk of Sam Heughan’s followers:
| Age Group | Percentage of Customers | Percentage of Population | Indexed to Population |
|---|---|---|---|
| 75+ | 7.24 | 6.4 | 13 |
| 65-74 | 9.7 | 8.8 | 10 |
| 50-64 | 20.88 | 19.5 | 7 |
With a hearty representation of older demographics, we can infer that Heughan’s content resonates well with a seasoned audience who appreciates rich storytelling and connection, often reflected in the themes of his work. This opens avenues for brands offering products that cater to this crowd!
Interestingly, how your audience travels can inform your marketing strategies.
| Commute Method | Percentage |
|---|---|
| Car | 81.73 |
| Work From Home | 5.02 |
| Public Transportation | 1.94 |
With a majority commuting by car, it could be wise for brands to consider mobile ads or partnerships with businesses offering services along commuting routes. Reaching this audience during their daily travels could be the cherry on top of an influencer campaign!
Our report provides a wealth of information for brands seeking to optimize marketing collaborations or potential deals with Sam Heughan. By diving into his audience’s demographics, consumer segments, and preferences, businesses can craft campaigns that not only speak to their audiences but also resonate with them on a personal level. As Heughan's influence continues to thrive, making informed decisions based on data is more important than ever. Don’t let this opportunity pass you by; license the full report today and watch your marketing strategy soar!
For audiences of brands, understanding these insights means receiving content directly aligned with their interests. And for Sam Heughan, it’s a chance to leverage his charm and expansive reach to connect with both new and loyal followers, creating a win-win situation for all involved. After all, in the world of influencer marketing, knowledge is power, and Heughan's talented prowess is just waiting for the right partners!
