Seth MacFarlane is more than just a talented creator known for beloved shows like Family Guy and The Orville; he’s a powerful influencer whose reach dissolves borders and unifies audiences across various demographics. This report encapsulates the vast impact MacFarlane has on American consumers and details actionable insights for brands looking to connect with his diverse fanbase.
When it comes to the audience segments influenced by Seth MacFarlane, it’s clear that his appeal is wide-reaching and multi-dimensional. Let’s take a stroll through the top consumer segments that gravitate towards the charm of MacFarlane:
| Rank | Segment Name | Description |
|---|---|---|
| 1 | #BigBoxBoomers | Working-class boomers renting in socially active near-urban neighborhoods. |
| 2 | #Bootstrappers | Upper-middle-income families near cities, in working management roles across various sectors. |
| 3 | #YoungStars | Early-career, high-income young professionals renting near city centers. |
| 4 | #MetroFamilia | Diverse, Hispanic-influenced consumers stretching their earnings near major cities. |
| 5 | #MainStreetUSA | Moderate-income young blue-collar workers thriving in small-town America. |
As shown in this data, the top five segments are comprised of newer renters and working families who are looking to stay connected through entertainment and community. MacFarlane’s content resonates with these audiences, which can help brands seeking to reach them.
Understanding the demographics of Seth MacFarlane’s audience can help brands tailor their messages effectively. His fans predominantly fall within these age brackets:
| Age Group | Percentage of Audience | Indexed to Population |
|---|---|---|
| 25-29 | 9.0% | 29 |
| 75+ | 7.6% | 19 |
| 18-24 | 10.01% | 4 |
| 30-34 | 7.95% | 19 |
| 35-44 | 12.59% | 0 |
What’s cooking here? The largest share of Seth's audience is in the 25-29 age group, reflecting a trend where young adults are captivated by sharp humor and relatable themes in his content. This young energy can provide excellent opportunities for brands targeting millennials and Gen Z!
Ever wondered how Seth's audience is getting around? Here’s a look at their commuting habits that may shape venue and marketing strategies:
| Commute Type | Percentage | Indexed to Population |
|---|---|---|
| Car | 75.03% | 3 |
| Public Transportation | 5.03% | 17 |
| Walk | 3.31% | 44 |
| Work From Home | 4.54% | 8 |
| Taxi | 0.19% | 88 |
With a heavy majority of Seth's audience driving to their destinations, brands might want to ensure their messages resonate well through mobile and outdoor advertising strategies!
Seth’s fans come from a variety of income levels and job backgrounds, revealing an audience that’s far from one-dimensional.
| Income Bracket | Percentage | Indexed to Population |
|---|---|---|
| $50,000 - $59,999 | 8.06% | 6 |
| $100,000 - $124,999 | 8.85% | 1 |
| Less than $15,000 | 10.24% | -6 |
| $35,000 - $49,999 | 13.1% | 4 |
| $200,000+ | 6.38% | -9 |
What we see here is a spectrum that welcomes diverse budget levels into the fold, including those still finding their financial footing and those stepping into wealth. This means brands have a wide array of opportunities to tune their marketing messages!
Now that we have a pulse on Seth’s audience, let’s get to the good stuff! Here are some noteworthy brands and services that resonate well with his followers:
| Category | Brand | Weighted Index |
|---|---|---|
| Electronics | Microsoft | 226 |
| Footwear | JackRabbit | 217 |
| Fitness | Gyms, Fitness Centers | Solidcore |
| Coffee and Tea | The Human Bean | 196 |
| Optical | Warby Parker | 176 |
Brands like Microsoft and JackRabbit are holding strong with Seth's audience, catering to the electronics, fitness, and fashion needs of diverse consumers. Here’s a chance for brands to tap into that audience through collaborations or influencer marketing strategies!
As we wrap this analysis up, it’s clear that Seth MacFarlane has built an impressive reach that’s filled with rich opportunities for brands to engage with a multi-faceted audience. This report outlines not just who his fans are, but also how businesses can unlock untapped potential by leveraging their messages to resonate with Seth’s viewers.
This is not just a report; it’s your ticket to understanding how to star in your own marketing saga. The chance to tap into the Seth MacFarlane phenomenon doesn’t just stop here—license the full report today and get ready to elevate your influence game!
