Something Like Kites

Something Like Kites
Strategy Map • click for full interactive dashboard
Executive Summary

Discovering the US Reach of Influencer Something Like Kites

Welcome, marketing mavens and digital dreamers! Buckle up as we take a whimsical ride into the exhilarating world of influencer Something Like Kites. Their digital footprint is as captivating as a kite soaring high in the sky, and our report gives you the chance to reel in valuable data about their reach across the United States. Not only does this report provide essential demographics and consumer segments, but it also serves as a persuasive hook for businesses considering collaboration or licensing agreements with this influencer. Let’s fly through the interesting twists and turns of the data!

Top Consumer Segments: Who's Paying Attention?

First up, we’ve ranked the top consumer segments that make up the audience for Something Like Kites. These segments are as colorful as the kites themselves, each representing unique demographic slices that are worth learning about.

  • N04 - #Merica: This segment features white, semi-rural households with minimal education who closely follow high school and college sports. With 2.96% of customers and an indexed score of 185.0, they take the top spot—talk about soaring above the competition!
  • O01 - #SmallTownSatellites: Older rural individuals orbiting small towns in blue-collar, farm, and service professions. They embrace the simple joys in life, comprising 3.29% of customers with an indexed score of 151.0—fly on, little kite!
  • Q05 - #DieselBlues: This segment encompasses blue-collar mixed neighborhoods with a low-income and education level. They represent 2.04% of the audience and boast an impressive indexed score of 186.0—now that’s a solid take-off!
  • N02 - #SouthernCross: Lower-income couples and single parents navigating through both white and black rural cultures meet at the junction of faith and sports. With 2.14% of customers and an indexed score of 158.0, they’re making their presence felt!
  • M04 - #Kids&Country: Younger families with farming and blue-collar jobs in small towns represent 3.38% of customers, indexed at 134.0. These families share the joys of childhood, similar to a kite fest filled with laughter!

These top segments not only showcase the diverse range of the audience but also provide insight into various consumer behaviors, aligning well with potential marketing strategies for brands seeking to collaborate with Something Like Kites.

Marketing & Demographic Details: Who Are They?

Understanding the nitty-gritty of the audience goes beyond just who’s paying attention. It’s vital to grasp the demographic details to effectively tailor marketing strategies! Here’s a peek at what our report uncovered:

Age Range

  • 25-29 years: Charting at 7.34% of the population, this age group is young and ready to connect with their passions—kite-flying among them!
  • 18-24 years: At 10.02%, this vibrant segment knows how to spread their wings and catch the digital wind!
  • 50-64 years: Representing 19.19%, older generations are still buzzing with zest, perhaps reminiscing about their own kite-flying days.

Education Levels

  • Those with less than a high school education comprise 18.37%—a segment that demands exciting and accessible marketing.
  • High school graduates make up 35.85%, which indicates a solid base to target with relatable content.

Family Structures

  • Singles: The single crew is significant at 38.44%, proving they may desire inspiration and adventure—perfect for kite enthusiasts!
  • Lone female parents with kids: This group stands at 10.79%, suggesting a market avenue aimed at family-oriented content that resonates.

All of this demographic info offers valuable signals for brands looking to engage effectively. By adjusting campaigns based on these insights, companies can certainly make a lasting impression on this sizeable and diverse audience.

Actionable Insights: Make Your Move!

What good would data be without some actionable insights? We've pinpointed opportunities for brands to seize the day and make their mark in collaboration with Something Like Kites. Here are the top categories you should keep an eye on:

  • Stewart's Shops: The familiar convenience store has a weighted index of 545. Partnering in a playful way could resonate with the on-the-go audience!
  • Hannaford Supermarkets: With a score of 291, promoting locally sourced foods might tickle the taste buds of many consumer segments.
  • Dollar General: The ultimate big-box champion comes with a weighted score of 264, making it a great partner for promotional campaigns aimed at budget-conscious consumers.

These actionable insights present businesses with concrete opportunities to engage with and license the full report’s details tailored for strategy execution.

The Big Picture: Why License This Report?

As we paint the picture together, it's clear that Something Like Kites offers an impressive reach across various consumer segments, demographics, and insights. Licensing this report opens up a treasure trove of data that can supercharge your marketing efforts and put your brand on the radar of a captivated audience.

Whether you're a brand looking to tap into a passionate audience or the influencer themselves aiming to deepen engagement within these demographics, you won't want to miss out on this opportunity! This kite is ready for takeoff—are you holding the string?

The full report is brimming with information just waiting to be unwrapped like a present. Act now and watch your collaboration plans soar!

Don't let this chance pass you by—contact us to gain access to the full findings, and let’s get your brand flying high with Something Like Kites!