When it comes to superstar influence, Taylor Swift is anything but a blank space. With a fanbase spread across the US that is as diverse as her discography, Taylor's reach is a lucrative opportunity for businesses seeking to tap into various consumer segments. This report examines her stronghold in various demographics and provides actionable insights for brands ready to collaborate with her iconic image.
With Taylor playing the ultimate game of segmentation, here’s the lowdown on who’s tuning into her chart-topping tunes:
| Segment Name | Description | Percentage of Customers | Indexed against US Population | Overall Rank |
|---|---|---|---|---|
| M04 - #Kids&Country | Younger families working farming and blue-collar jobs. | 2.87% | 114 | 1 |
| O01 - #SmallTownSatellites | Older ruralites enjoying the simple things in life. | 2.46% | 113 | 2 |
| O02 - #MainStreetUSA | Moderate income young blue-collar workers near main streets. | 2.11% | 119 | 3 |
| N04 - #Merica | White semi-rural households following high school sports. | 2.02% | 126 | 4 |
| M02 - #JohnDeereCountry | Families with average income working blue-collar jobs. | 2.45% | 111 | 5 |
| I03 - #RustRenters | Young, lower-income renters in smaller cities. | 2.33% | 108 | 6 |
| N01 - #DirtRoadDynasty | Older, lower-income families in blue-collar jobs. | 1.84% | 118 | 7 |
From families farming in the heartland to blue-collar workers nestled in small-town America, Taylor's influence resonates deeply with these communities. Brands angling for market presence might find her fans among these segments to be key fuel for their marketing engines.
In the age of digital influence, understanding which brands resonate with Taylor's fanbase might be as vital as knowing the lyrics to "Shake It Off." Here’s what stands out:
| Source | Category | Subcategory | Title | Weighted Index |
|---|---|---|---|---|
| Mobile | Convenience | Gas Stations | Irving Oil | 529 |
| Mobile | Grocery | Grocery | Tops Friendly Markets | 288 |
| Social Media | Influencers | Reality TV Stars | John Godwin | 221 |
Whether fueling up at Irving Oil or snacking on treats from Tops Friendly Markets, Taylor's audience doesn't just enjoy her music, they live life to the fullest, often with a snack in hand! Collaborating with brands these consumers already connect with can turbocharge marketing campaigns.
What's music without knowing the audience? Here’s the age and lifestyle breakdown that establishes the rhythmic heartbeat of Taylor's listener base:
| Category | Subcategory | Title | Percentage of Customers | Indexed to Population |
|---|---|---|---|---|
| Demographics | Age | 75+ | 7.89% | 23 |
| Demographics | Age | 25-29 | 8.24% | 18 |
| Demographics | Commute Transportation | Car | 92.73% | 27 |
| Demographics | Education | High school diploma | 38.16% | 41 |
From young families to golden-agers, Taylor Swift’s appeal covers generations and various household structures. It’s not just about the tunes—it's also about how your brand fits into their daily routines. For instance, with a significant percentage commuting via car, anything that enhances the road trip experience could be a big hit when associating with Swift!
It’s safe to say that Taylor Swift isn’t just a music sensation; she’s a marketing opportunity of epic proportions! With varied consumer segments, trending brands, and demographics that sing her praises, companies have all the motivation they need to dive deeper into what this report has to offer. With the pulse on who their audience is, businesses can consume the full report to amplify their reach by striking a chord with Taylor's fanbase!
Licensing this report means more than just data; it’s about understanding a vast audience and unlocking the potential to connect through the magic of music and storytelling. For a collaboration that hits all the right notes, don't miss the chance to explore the suitable partnerships that can spark growth, influence, and engagement!
