Tom Brokaw

Tom Brokaw
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Executive Summary

Tom Brokaw: Influencer Report Summary

Who is Tom Brokaw?

Tom Brokaw is not just a household name; he’s a legend! As a former NBC news anchor, he brought the world into our living rooms, sharing stories that mattered. Now, he’s extended his influence into the digital realm, capturing the attention of audiences and brands alike. By harnessing modern platforms, Tom’s communication style and established persona resonate more than ever. Ever wonder how far his reach goes? Spoiler alert: It's further than just around the news desk!

The Customer Segments That Follow Brokaw

Tom’s audience spans a wide variety of demographic groups. Let’s break down the top consumer segments that are engaged with Brokaw:

  • C01 - #GoodLifeCitizens: Upper-income families living their best life just outside cities (30.9%). This segment values a balanced lifestyle alongside proximity to urban conveniences.
  • G03 - #Urbanists: Young, well-off renters in gentrified neighborhoods (23%). They’re not just renting; they’re living their best millennial lives!
  • H01 - #YoungStars: Thriving early-career professionals who gravitate toward city centers (28.1%). Trendsetters with a taste for culture!

Tom's influence reaches over to retirees and families too. For example, H02 - #RisingProfessionals and D02 - #RoaringRetirees contribute to the diversity of his audience, each with unique needs and purchasing habits.

Demographics That Tell the Story

Understanding the demographics provides juicy context about who is tuning in to Tom’s digital presence:

Age

  • Age 75+: 7.51% (17% above the national average)
  • Age 25-29: 8.12% (16% above the national average)
  • Age 65-74: 9.69% (10% above the national average)

With significant engagement from both older adults and young professionals, Tom Brokaw certainly has a wide-ranging influence!

Income

  • Over $200,000: 15.66% (124% above the national average)
  • $150,000 to $199,999: 10.39% (65% above the national average)

High-income households clearly appreciate Tom's wealth of knowledge—because who doesn’t want to hear from a bona fide authority?

Market Engagement and Preferences

What are they buying? Brokaw’s audience has a heightened interest in various brands, which provides golden marketing opportunities for companies looking to engage this demographic. Here are notable preferences:

Mobile Retail and E-commerce

  • Microsoft: 333 (Weighted Index)
  • Whole Foods Market: 331
  • Fashion Brands: Companies like Everlane and Free People see engagement from this select group.

These brands represent a mix of tech, food, and fashion—drawing in audiences who appreciate quality and sophistication.

Social Media Engagement

Tom's followers pay attention to influential figures across various sectors. Here are a few:

  • Atul Gawande (Academics): 284
  • Marissa Mayer (Professionals): 241
  • Gloria Steinem (Activists): 226

This shows that brand partnerships with other influential figures can create powerful marketing strategies!

The Commuting Style: A Reflection of Lifestyle

Did you know that the commute style can tell you a lot about a demographic? Here’s how this audience gets around:

  • 72.3% commute by car (safely navigating their busy lifestyles!)
  • Public Transport: 7.07% are riding the bus or train, admiring the urban scenery.
  • Bicycling: 1.07% are eco-friendly commuters, cycling to work to do their part in saving the world.

Education: Knowledge is Power!

Let’s not forget about education! This audience demonstrates a strong appreciation for learning:

  • Graduate Degree Holders: 23.19% (an index of 92 compared to the general population)
  • Bachelor’s Degree Holders: 31.67% (62 above average)

This knowledge-seeking demographic generally holds high regard for sophisticated brands and influencers like Tom.

Why Should Brands Partner with Tom Brokaw?

With a rich tapestry of diverse, engaged, and influential followers, partnering with Tom Brokaw can amplify your brand’s exposure.

  • Expand Reach: Build connections with upper-income families, professionals, and retirees.
  • Enhanced Engagement: Collaborate with brands already favored by his audience, generating synergistic marketing campaigns!
  • Targeted Marketing: Align your message to fit the preferences and behaviors of these select groups.

Takeaway - Unlock the Full Report!

In today’s digital age, understanding your audience is the golden key to marketing success. With Tom Brokaw’s wide reach across diverse demographics, brands are given an invaluable chance to tap into a market ripe for engagement.

Interested in a more thorough understanding? Engage with the full report to discover all the golden nuggets of data you’ll need to strategize your marketing campaign. Don’t let this opportunity pass by like yesterday’s news—let’s get you informed today!