Before we "get it on" with the analytics, let’s talk about T-Pain: the Grammy-winning artist known for his catchy hooks and innovative use of auto-tune. A trendsetter in the world of R&B, T-Pain has transitioned from the top of the charts to becoming a prominent influencer in the digital space. And like his most famous albums, he has got plenty of hits in terms of audience engagement!
The data reveals some "top-notch" consumer segments that are tuning into T-Pain. Here’s a ranking list of who’s dialing up the volume:
| Segment Name | Description | Percentage of Customers | Indexed Against U.S. Population | Overall Rank |
|---|---|---|---|---|
| #Ebony&Essence | Older, below-average income African American households, often led by single parents. | 3.16% | 335.0 | 1 |
| #Soul&Spirit | Low-income renters in African American neighborhoods, predominantly single female householders. | 2.26% | 288.0 | 2 |
| #OldTownRoad | Diverse families in lower-priced suburbs including both black and white households. | 3.43% | 158.0 | 3 |
| #UrbanDetermined | Young, primarily African American singles renting in economically accessible neighborhoods. | 2.69% | 203.0 | 3 |
| #DieselBlues | Blue-collar mixed neighborhoods with lower income and educational backgrounds. | 2.33% | 209.0 | 3 |
| #SoulRoots | Small-town African American households, often with minimal earnings. | 1.94% | 339.0 | 6 |
| #UrbanFashion | Upper-middle-class families near urban centers identifying with fashion trends. | 1.96% | 232.0 | 7 |
In summary, T-Pain’s audience is predominantly made up of African American households, single parents, and lower-income segments. If your brand wants to "Rhythm and Blues" its way into these communities, aligning with T-Pain may be your best bet!
Lucky for you, audience metrics don’t stop there. They also uncover age and income demographics—a treasure trove (or should we say, “T-Pain of gold?”) for marketers looking to target the right crowd.
| Age Group | Percentage | U.S. Indexed Population |
|---|---|---|
| 25-29 | 8.56% | (Indexed: 22) |
| 18-24 | 10.91% | (Indexed: 14) |
| 50-64 | 17.57% | (Indexed: -10) |
| 0-4 | 7.23% | (Indexed: 17) |
| 35-44 | 12.4% | (Indexed: -2) |
This data showcases a particularly young audience, which can open doors to marketing campaigns focusing on youth culture, music, and entertainment. Not to mention, T-Pain’s reach dips into those who are “store-money” savvy, with a whopping 20.2% of his potential customers earning less than $15,000 annually. It's a perfect time to invite brands that cater to budget-conscious consumers into the mix!
The key difference between “House of Pain” and a “House of T-Pain” is the ownership status! With 56.73% of the audience renting, and a significant chunk with homes valued below $50,000, there’s substantial potential for companies targeting lower-income, renting households.
| Home Value Range | Percentage | Indexed Against U.S. Population |
|---|---|---|
| Less than $50,000 | 17.94% | (Indexed: 136) |
| $50,000 - $99,999 | 27.22% | (Indexed: 109) |
| $100,000 - $149,999 | 17.84% | (Indexed: 27) |
This dynamic rental culture means endless opportunities for brands focusing on affordability, whether you sell household items or everyday necessities!
Finally, let’s explore the occupations that characterize this audience. You might find this as the most musically inclined part of the report!
| Occupation Type | Percentage | Indexed Population |
|---|---|---|
| Service | 25.36% | (Indexed: 42) |
| Blue-collar | 26.69% | (Indexed: 25) |
| Social Service | 1.89% | (Indexed: 11) |
This indicates that T-Pain’s audience is characterized significantly by those engaged in service and blue-collar professions—a strong reminder that music and passion still exist around the lunch break and after shift hours! For brands reaching out to this audience, working-class empowerment will resonate strongly.
In the end, T-Pain radiates an eclectic mix of engagement that transcends traditional influencer metrics. If your brand wants to hop on his rising tides, consider this report as your primary reference to navigate this lively market sea. With clear demographics and consumer segments laid out, you'll want to align your marketing strategies accordingly.
Become part of the T-Pain phenomenon and ride the success waves that will "buy you some time" in the bustling world of influencer marketing! Don’t sleep on it, the full report is your backstage pass for deeper audience connections.
