The Reality
Not cold contacts. Not purchased lists. These are people who clicked your ads, found your website, looked around — some of them more than once — and left without filling out a form. Filling out forms is the exception, not the rule.
Every match comes with the date and source of consent, so you know exactly when and where they said yes to being contacted.
You set your own visit threshold.
Only want to hear from visitors who've been to your site three or more times?
Done. Still fresh in their mind.