Playground →
Four Roses Bourbon's top 10 splits cleanly into two neighborhoods: a tight cluster of fellow bourbon brands, then a second tier of sports journalists, regional media, and local institutions — with no overlap between the two groups.
The first peak is the stronger one. Maker's Mark (0.93) and Woodford Reserve (0.92) sit at the top, followed closely by Jefferson's Bourbon (0.89) and Buffalo Trace (0.88). All four share the Alcohol subcategory with Four Roses, making this a same-kind cluster — four bourbon and spirits brands whose audiences are shaped nearly identically. The scores here are the highest in the set and form a distinct plateau.
Then the data drops roughly eight points to a second, cross-kind neighborhood. Pat Forde (0.82) and the Courier Journal (0.81) — a sports journalist and a regional news publisher — anchor this tier, joined by the Nashville Predators (0.81), TV personality Erin Andrews (0.81), athlete AJ Green (0.80), and the Cincinnati Zoo (0.79). The subcategory mix here — Journalists, News Publishers, Sports Teams, TV Personalities, Athletes, Non-Profit — points toward a sports-media and regional-identity audience that has no direct connection to the bourbon category but whose shape closely mirrors Four Roses' own.
The two-peak structure means this audience is not simply "bourbon drinkers": it bridges a category-specific cluster and a geographically and sports-media-inflected one.
