Most businesses guess who their customers are. The best ones know.
Meet Beacon—the smartest way to understand your audience without invading their privacy. Our Persona™ AI unlocks 1,000+ behavioral insights instantly, right in your Slack channel, so you can make smarter marketing decisions, reach the right people, and grow faster.
No more wasted ad spend. No more guessing. Just real intelligence that fuels real results.
Ecommerce lacks the in-person connection of traditional retail—until now. Beacon bridges the gap by instantly connecting every website visitor to the powerful Persona™ AI model, providing 1,000+ rich, behavioral attributes—like interests, brand affinities, and demographics—without ever collecting personal data.
Know your customers like never before and make data-driven decisions that fuel your business growth, all while maintaining their privacy.
Plug into the most advanced Persona™ AI model and uncover the real-world behaviors, interests, and demographics of your audience. Whether at the individual or geographic level, Beacon provides insights across all media channels, brands, influencers, and social platforms—empowering you to optimize campaigns and maximize revenue.
No more guessing who’s engaging with your brand. The Beacon Slack App delivers real-time customer insights from website visits and email opens right to your desktop. Our platform analyzes customer patterns to extract actionable marketing strategies—so you can reach the right people at the right time.
Real-Time Attribution: Know What’s Working
Wondering which marketing channel drives the most valuable customers? Beacon provides live channel attribution by Persona in real-time. Instantly see whether your best traffic comes from email, paid social, SEO, or other sources—so you can invest in what truly works.
Who’s Bouncing? Who’s Buying?
Ecommerce brands lose 90% of first-time visitors to site bounces. With Beacon, you can see exactly which Personas bounce and which stay to buy—helping you optimize your acquisition strategy and stop wasting ad spend on the wrong audience.
Customer Persona LTV Analysis: Unlock Hidden Value
Your customers are more than just an email and a purchase history. Beacon enriches your first-party data by tagging visitors with detailed Persona insights, helping you track lifetime value (LTV) by Persona. Discover which customer segments are the most profitable and double down on your best audience.
Visitor Value Tag: Personalize Every Interaction
Tag every new customer record with Persona data—from web visits to form submissions. With Beacon’s visitor value tagging, you can build a richer customer profile and ensure every touchpoint is personalized and relevant.
Competitive & Market Insights: Know Your Space
Go beyond your own data—gain a deep understanding of competitors and potential partners. Beacon’s Company Dashboards let you explore thousands of brands, uncover top Personas’ favorite places and interests, and position yourself where your audience already engages.
Content Switcher: Serve What Converts
Not all customers engage with the same content. Beacon helps you serve the right messaging to the right audience, based on their Persona profile. Personalized content means higher engagement, stronger connections, and more conversions from high-value customers.
Persona Data in Google Analytics & Your Tech Stack
Integrate Persona tagging directly into Google Analytics and your data ecosystem. With Beacon, your entire organization—from marketing to customer support—will have access to audience intelligence at every step of the journey, ensuring seamless, data-driven customer interactions.
Turn Insights into Revenue with Beacon
Your customers are more than just numbers. With Beacon, you can understand who they are, what they care about, and where they engage—so you can reach them with the right message, at the right time.
