9Round

Beauty and personal care services — not other gyms — define the shape of 9Round's nearest audiences. Similarity here measures how closely two entities' audience compositions resemble each other; a score near 0.82 signals a very tight match.

The top 10 neighbors span a narrow band from 0.82 down to 0.78, consistent with the flat shape: no single neighbor dominates, and the scores cluster without a clear break. Beauty Salons & Spas leads at 0.82, followed by Sephora (0.82) and Beauty & Cosmetics (0.82). Waxing The City (0.81) and ULTA Beauty (0.80) extend the beauty cluster further. By subcategory, the top 10 are dominated by Beauty and Cosmetics retail and Beauty Salons and Spas services — four of the ten neighbors fall into those two subcategories alone. The two exceptions are Simon Sinek (0.80), an Author, and Barnes and Noble (0.79), a Bookstore — both pointing toward a self-improvement or lifestyle orientation in the audience. Pope Francis (0.79) and Menchie's (0.79) round out the set, adding a Spiritual Leaders entry and a Juice and Smoothies eatery. Only one fellow Fitness Centers and Gyms entity — Orangetheory Fitness — appears in the top 10, at 0.77, near the bottom of the set.

The overall picture is an audience shaped more by beauty, wellness services, and lifestyle content than by the fitness category 9Round itself occupies.