Playground →
The top 10 neighbors for Academy Sports + Outdoors contain no other Outdoors brands — the audience shape is defined almost entirely by cross-kind overlap. Murphy USA, a gas station chain, sits at the top of the set at 0.90, followed by Sonic (QSR, 0.85) and Chick-fil-A (0.81) — three food and fuel brands with no thematic connection to sporting goods.
The shape is broad, with scores ranging from 0.90 down to 0.79 and no single neighbor pulling far ahead of the rest. Musicians and Bands make up the largest subcategory cluster in the top 10: George Strait (0.85), Kari Jobe (0.84), and Hillsong UNITED (0.83) all appear, spanning country and contemporary Christian music. Two Podcasts and Radio entries — KiddNation (0.83) and the Kidd Kraddick Show (0.82) — round out a media presence in the set. The lone athlete, Dak Prescott (0.83), and the apparel entry, Cato Fashions (0.79), add further category diversity. What the top 10 shares is not a product category but an audience composition that cuts across QSR, fuel retail, Christian and country music, and regional radio.
This broad, cross-kind shape suggests Academy's audience overlaps with a wide range of Southern and faith-adjacent consumer touchpoints rather than clustering tightly around outdoor or sporting competitors.
