At 0.77, Ken Rutkowski — a journalist — is the strongest pull in AddToAny's top 10, and the second-closest neighbor is ShareThis, a direct functional peer in the Tools and Resources subcategory at 0.74. That pairing captures the two-peak structure: this audience bridges a media-personality cluster and a web-utility cluster, with no single dominant tribe.

The media-personality side of the top 10 runs from Rutkowski through Joy Behar (TV Personalities, 0.73) and Dr. Oz (TV Personalities, 0.68), with Etienne Arsenault (0.76) and lifestyle figure Denise Landis (0.71) filling adjacent positions. The utility side is anchored by ShareThis and WebMD (Websites, 0.71) — both entities whose audiences arrive with a task-oriented, broadly distributed web posture. Rounding out the ten are Harjinder Singh Kukreja (Professionals, 0.70), Skylar (Musicians and Bands, 0.69), and Bibop Gresta (Tech Personalities, 0.68) — the lone neighbor whose subcategory sits close to AddToAny's own Technology category. No other Technology brand appears in the top 10.

The shape suggests an audience that is simultaneously comfortable with mainstream media figures and with functional web tools — a cross-kind overlap that spans entertainment consumption and utility-driven browsing.