Playground →
The top 10 neighbors for Adidas Football US split cleanly across two subcategory clusters: football-focused recruiting and scouting platforms, and active NFL players. Similarity here measures how closely two entities' audiences resemble each other in composition — a score near 0.85 indicates near-identical audience shape.
Three of the four highest-scoring neighbors are sports recruiting websites: MaxPreps at 0.86, 247Sports at 0.84, and Rivals at 0.84. Hudl, a technology brand serving coaches and athletes, sits at 0.84 as well. Together these four define one pole of the cluster: an audience deeply embedded in organized, competitive football at the prep and college level.
The other pole is active NFL talent. Tyrann Mathieu (0.83), Deion Sanders (0.82), Deshaun Watson (0.82), and Russell Wilson (0.81) all land in the top 10 as Athletes. Nike Football, a Fitness brand and the most direct category peer in the set, scores 0.84. Lecrae, a musician, is the lone non-sports, non-platform neighbor at 0.83.
Notably, no other Fashion brand appears in the top 10 — the audience shape here is defined entirely by football infrastructure and football personalities, not by the broader apparel or sportswear landscape.
The flat distribution across these neighbors — scores ranging only from 0.81 to 0.86 — points to an audience that is cohesive and football-specific, with no single entity dominating the shape.
