Element by Westin (0.90) and Homewood Suites by Hilton (0.90) form a paired lead in Aloft Hotels' top 10 — two distinct high points before the rest of the field settles into a tighter band.

The shape here is two-peak: those two neighbors pull slightly ahead of a cluster that otherwise runs from Embassy Suites Hotels at 0.89 down to AC Hotel at 0.85. Every one of the top 10 neighbors shares Aloft's own subcategory — Mid-range Hotels — making this one of the more same-kind similarity profiles in the hospitality space. Residence Inn by Marriott (0.89), Hyatt House (0.88), Courtyard by Marriott (0.88), and Hyatt Place (0.87) fill out the middle tier, with DoubleTree by Hilton (0.87) and Crowne Plaza Hotels and Resorts (0.85) rounding out the set. No brand from outside the hospitality category appears in the top 10 at all.

The consistent same-kind composition across all ten positions signals that Aloft's audience is defined almost entirely by the mid-range hotel traveler profile — a narrow, category-specific shape with no meaningful cross-category pull at the top of the similarity distribution.