Share

The Amazing Race

Marketing Channels
TV Shows

The top 10 neighbors for The Amazing Race are dominated by TV personalities and actors — not other TV shows. Four of the ten are TV Personalities (Guy Fieri at 0.75, Howie Mandel at 0.74, Jenny McCarthy at 0.72, and Maksim Chmerkovskiy at 0.71), and two more are Actors (Gary Sinise at 0.75 and Patricia Heaton at 0.71). Similarity here measures how closely two entities' audiences resemble each other in composition — not thematic overlap.

Survivor is the one fellow TV Show in the top 10, and at 0.81 it is the strongest signal in the set — a gap of roughly six points over the next neighbor. Beyond that, the cluster is cross-kind: a non-profit (NCMEC, 0.75), a musician (Harry Connick Jr, 0.73), and a spirits brand (Wild Turkey, 0.69) round out a neighbor set that spans five distinct subcategories. No other TV Shows appear in the top 10 besides Survivor.

The broad shape here reflects an audience that isn't tightly anchored to any single content category — it overlaps meaningfully with mainstream TV personalities, legacy actors, and a range of non-entertainment entities simultaneously.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "amazingracecbs", "title": "The Amazing Race", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "amazingracecbs", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "survivorcbs", "title": "Survivor", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8149, "drivers": [ "A06", "P04", "F04", "A02", "E02" ] }, { "handle": "missingkids", "title": "NCMEC", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.7544, "drivers": [ "A06", "P04", "K01", "H04", "P03" ] }, { "handle": "garysinise", "title": "Gary Sinise", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.7515, "drivers": [ "A06", "P04", "P02", "Q01", "H04" ] }, { "handle": "guyfieri", "title": "Guy Fieri", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7469, "drivers": [ "A06", "P04", "A02", "H04", "P02" ] }, { "handle": "howiemandel", "title": "Howie Mandel", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7447, "drivers": [ "P04", "F04", "A02", "H04", "A06" ] }, { "handle": "harryconnickjr", "title": "Harry Connick Jr", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7314, "drivers": [ "P04", "A06", "Q01", "P03", "H04" ] }, { "handle": "jennymccarthy", "title": "Jenny McCarthy", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7194, "drivers": [ "H04", "N03", "A06", "F04", "P04" ] }, { "handle": "patriciaheaton", "title": "Patricia Heaton", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.713, "drivers": [ "F04", "A06", "Q01", "A02", "E02" ] }, { "handle": "maksimc", "title": "Maksim Chmerkovskiy", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7063, "drivers": [ "F04", "H04", "A06", "E02", "A02" ] }, { "handle": "wildturkey", "title": "Wild Turkey", "category": "Brands", "subcategory": "Alcohol", "similarity": 0.6918, "drivers": [ "P04", "A06", "F04", "N04", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: