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Andy Murray

Celebrities and Influencers
Athletes

Andy Murray's ten nearest audience neighbors are dominated by journalists and news publishers — not other athletes, not tennis properties. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.90 indicates a very tight structural match.

Six of the ten neighbors are journalists: Jim Acosta (0.90), Jim Sciutto (0.90), Christiane Amanpour (0.90), Jake Tapper (0.90), Philip Rucker (0.89), and Maureen Dowd (0.89). Two more neighbors are news publishers: The Wall Street Journal (0.90) and WSJ Health News (0.90). The remaining two are Wimbledon (0.89), a sporting event, and Anthony Scaramucci (0.89), a government official. No other athletes appear in the top 10. The scores span a narrow band — 0.89 to 0.90 — consistent with the flat shape, meaning no single neighbor pulls significantly ahead of the rest.

The cross-kind character of this cluster is the defining structural fact: Murray's audience looks far more like the audience for cable news correspondents and financial journalism than for fellow sports figures, with Wimbledon the lone tennis-adjacent entry in the set.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "andy_murray", "title": "Andy Murray", "category": "Celebrities and Influencers", "subcategory": "Athletes", "resolved": "andy_murray", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wsj", "title": "The Wall Street Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8997, "drivers": [ "G01", "A02", "J02", "A01", "G03" ] }, { "handle": "acosta", "title": "Jim Acosta", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8976, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "wsjhealth", "title": "WSJ Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8966, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "jimsciutto", "title": "Jim Sciutto", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8964, "drivers": [ "A02", "G01", "A01", "J02", "G03" ] }, { "handle": "camanpour", "title": "Christiane Amanpour", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8956, "drivers": [ "A02", "G01", "J02", "G03", "A01" ] }, { "handle": "jaketapper", "title": "Jake Tapper", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.895, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "philiprucker", "title": "Philip Rucker", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8943, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "wimbledon", "title": "Wimbledon", "category": "Organizations", "subcategory": "Sporting Events", "similarity": 0.894, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] }, { "handle": "maureendowd", "title": "Maureen Dowd", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.894, "drivers": [ "A02", "G01", "J02", "A01", "G03" ] }, { "handle": "scaramucci", "title": "Anthony Scaramucci", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.8937, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: