Share

Andy Murray

Celebrities and Influencers
Athletes

Andy Murray's ten nearest audience neighbors are dominated by journalists and news publishers — not other athletes, not tennis properties. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.90 indicates a very tight structural match.

Six of the ten neighbors are journalists: Jim Acosta (0.90), Jim Sciutto (0.90), Christiane Amanpour (0.90), Jake Tapper (0.90), Philip Rucker (0.89), and Maureen Dowd (0.89). Two more neighbors are news publishers: The Wall Street Journal (0.90) and WSJ Health News (0.90). The remaining two are Wimbledon (0.89), a sporting event, and Anthony Scaramucci (0.89), a government official. No other athletes appear in the top 10. The scores span a narrow band — 0.89 to 0.90 — consistent with the flat shape, meaning no single neighbor pulls significantly ahead of the rest.

The cross-kind character of this cluster is the defining structural fact: Murray's audience looks far more like the audience for cable news correspondents and financial journalism than for fellow sports figures, with Wimbledon the lone tennis-adjacent entry in the set.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
Full Attention graph /similarity /affinity /demographics available with  API key: