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Animal Planet

Katey Sagal (0.76) and ORIGIN PC (0.75) form two distinct poles in Animal Planet's top 10 — an actor on one side, a gaming hardware brand on the other — bridging audiences that don't obviously belong together. Similarity here measures how closely two entities' audience compositions resemble each other, not whether they share a theme.

The top 10 breaks into a recognizable two-cluster pattern. Alongside Sagal, the actor cluster includes Kirsten Vangsness (0.70) and Tori Spelling (0.70) — three of the top 10 neighbors carry the Actors subcategory. The second cluster runs through gaming and technology: ORIGIN PC is flanked by World of Warcraft (0.71), a Video Game Franchise, completing a tech-and-gaming thread that sits just below the actor group. Bridging both clusters is Pink Floyd (0.73), a Musicians and Bands entry that lands third overall and doesn't fit cleanly into either pole. Rounding out the top 10 are PetSmart (0.70) and Alice Cooper (0.70) — a pet retail brand and another musician — adding a Home subcategory entry that is the only neighbor with an obvious thematic link to Animal Planet itself. No other TV Channels appear in the top 10.

The shape suggests Animal Planet's audience is defined less by nature-content consumption than by a specific cross-interest profile that spans classic rock, genre TV, and PC gaming.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

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