Arhaus

Arhaus's top 10 neighbors span apparel, home goods, fitness, and media — no single subcategory dominates, and the scores compress into a narrow band from 0.93 down to 0.89, the defining signature of a flat shape.

The two closest neighbors are Pottery Barn (0.93) and barre3 (0.92), which immediately signals the cross-kind character of this audience: a home goods retailer and a fitness studio sit nearly level at the top, with Athleta (0.92) and Williams-Sonoma (0.92) close behind. Only one neighbor in the top 10 shares Arhaus's own subcategory — Tempur (0.92), also a Furniture Store — making it the lone same-kind match in the set. The remaining nine neighbors are drawn from Outdoor and Athletic Apparel (Athleta, 0.92), Home Goods and Furnishings (Pottery Barn, Williams-Sonoma), Womens Apparel (Anthropologie at 0.91, Evereve at 0.91), Mens Apparel (Jos. A. Bank Clothiers at 0.89), Fitness Centers and Gyms (barre3), and Fashion (Lululemon at 0.89). Apparel subcategories account for five of the ten neighbors, making them the plurality presence — but no single subcategory owns the cluster.

The flat shape with no standout neighbor and a mix of premium apparel, boutique fitness, and home furnishings points to an audience defined less by any one retail category than by a consistent lifestyle orientation that cuts across all of them.