At 0.97, The Exchange sits at one peak of ArmyTimes's two-peak audience shape — the strongest pull in the top 10, and it's an apparel retailer, not a news publisher. The second peak is U.S. Army at 0.96, a Government entity. Together, these two neighbors define the structural bridge this audience spans: military-community retail on one side, the institutional military itself on the other.

The shape is two-peak, and the cluster between those peaks is dense with military-adjacent entities. Stars and Stripes (0.96) and Military Times (0.95) are fellow News Publishers — the only two neighbors in the top 10 that share ArmyTimes's own subcategory. Military.com (0.95, Websites) and Navy Times (0.93, News Publishers) extend the military-media cluster. Then the Government subcategory takes over: U.S. Air Force (0.90), Navy Federal Credit Union (0.87, Credit Unions), U.S. Navy (0.86), and Department of Defense (0.86) round out the top 10. Every neighbor in the set is either a military-branch institution, a military-focused media property, or a financial/retail entity serving that community.

The top 10 reveal an audience defined almost entirely by military affiliation rather than by news-consumption habits broadly — the community identity is the organizing principle, not the media format.