Five of the top 10 neighbors are journalists — Bob Nightengale (0.92), Jayson Stark (0.92), Ken Rosenthal (0.91), Peter Gammons (0.91), and Jeff Passan (0.91) — making beat reporters the dominant audience shape in Baseball Prospectus's nearest neighbors, not other analytics sites.

The shape is broad: scores range from 0.96 down to 0.90 across all ten neighbors, with no single entity pulling far ahead of the rest. FanGraphs Baseball leads at 0.96 and Baseball Reference follows at 0.95 — the two other baseball-focused websites in the top 10 — but the remaining eight slots belong almost entirely to journalists (subcategory: Journalists), with HardballTalk (0.91, News Publishers) rounding out the set. This is a same-kind and cross-kind mix: the audience overlaps strongly with other baseball information sources, but the gravitational pull of beat reporters is at least as strong as the pull of stats-oriented websites.

What the top 10 does not contain is any comedian, TV personality, athlete, or entertainment brand — categories that do appear further out in the wider neighbor set. Within these ten, the audience is tightly defined around baseball information consumption, whether that comes through data tools or reporter feeds.

This pattern suggests an audience that follows baseball through multiple simultaneous channels — analytical and transactional — rather than one that clusters around a single format.