The top 10 neighbors span five distinct subcategories — actors, TV shows, sports leagues, a sports team, and a comedian — with no single kind dominating, which is the defining feature of a broad audience shape.
Angela Kinsey leads at 0.94, followed closely by The Office at 0.91 and Jenna Fischer at 0.90. These three form a tight cluster of Office-adjacent entities, and together they represent the strongest pull in the set. Below them, Cut 4 (0.89) and MLB Stats (0.85) introduce a baseball thread — joined by Minor League Baseball at 0.84 — that runs alongside the TV cluster rather than replacing it. The remaining top-10 slots go to Nick Swardson (0.84, Comedians), Kaitlyn Bristowe (0.84, Reality TV Stars), ESPN Fantasy Sports (0.83, Sports brand), and Benjamin Higgins (0.83, Reality TV Stars). That last pairing — two Reality TV Stars sitting alongside baseball properties and Office cast members — is the cross-kind signal worth noting. Baumgartner is categorized as an Actor, and three of the top 10 neighbors share that subcategory; the other seven are spread across TV Shows, Sports Leagues, a Sports Team, a Comedian, a Sports brand, and Reality TV Stars.
The breadth of that mix — sitcom cast, baseball infrastructure, reality television, and sports media all registering above 0.83 — indicates an audience whose composition is not anchored to any single content category.