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BBC Archive

Marketing Channels
News Publishers

The top 10 neighbors for BBC Archive compress into a narrow band — scores running from 0.87 down to 0.85 — with no single entity pulling away from the pack. The shape is flat: a dense cluster rather than a hierarchy.

What that cluster is made of is the real finding. Tallying the subcategories across the top 10: literary magazines and book-adjacent publications dominate, alongside authors and a journalist. Margaret Atwood leads at 0.87, the only individual author in the top 10. Literary Hub (0.87) and Guardian Books (0.87) sit just behind her, followed by The Bookseller (0.86) and Electric Literature (0.86) — both magazines oriented around the book trade and literary culture. The Millions (0.86) and The Rumpus (0.86) are literary blogs. Bill McKibben (0.86) is the lone journalist in the set. Guardian Environment (0.86) and Grist (0.85) round out the ten as environment-focused news and web publishers.

BBC Archive's own subcategory is News Publishers, and only two of the top 10 neighbors — Guardian Books and Guardian Environment — share that classification. The remaining eight are authors, literary magazines, literary blogs, and an environmental website. The audience this entity draws looks far more like a literary and long-form readership than a news audience, with an environmental thread running through the lower end of the cluster.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbcarchive", "title": "BBC Archive", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bbcarchive", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "margaretatwood", "title": "Margaret Atwood", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.8695, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "lithub", "title": "Literary Hub", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8685, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "guardianbooks", "title": "Guardian Books", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8677, "drivers": [ "A02", "G01", "G03", "I01", "N03" ] }, { "handle": "thebookseller", "title": "The Bookseller", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8643, "drivers": [ "A02", "G01", "G03", "I01", "J05" ] }, { "handle": "electriclit", "title": "Electric Literature", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8628, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "the_millions", "title": "The Millions", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8623, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "billmckibben", "title": "Bill McKibben", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8617, "drivers": [ "A02", "G01", "G03", "I01", "J05" ] }, { "handle": "the_rumpus", "title": "The Rumpus", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8612, "drivers": [ "A02", "G01", "I01", "G03", "N03" ] }, { "handle": "guardianeco", "title": "Guardian Environment", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8559, "drivers": [ "A02", "G01", "G03", "I01", "J05" ] }, { "handle": "grist", "title": "grist", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8533, "drivers": [ "A02", "G01", "G03", "I01", "J04" ] } ] }
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