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BBC Science News

Marketing Channels
News Publishers

The top 10 neighbors for BBC Science News span science magazines, news publishers, and a technology brand — a mixed cluster with no single dominant pull and scores compressed between 0.89 and 0.85.

The shape is flat: WIRED Science leads at 0.89, followed closely by Nature at 0.88 and Science News at 0.88. None of these scores stands meaningfully apart from the others. Four of the ten neighbors are magazines (WIRED Science, Nature, Nature Medicine, Nature Biotechnology); three are news publishers (Science News, Nature News & Comment, BBC Breaking News); two are websites (Quanta Magazine, New Scientist — wait, New Scientist carries subcategory Magazines); and one is a technology brand: Asana at 0.87. Tallying correctly: five magazines, three news publishers, one website (Quanta Magazine), and one technology brand (Asana). BBC Science News itself is a news publisher, so three neighbors share its subcategory — the majority do not, landing instead in science and general-interest magazines.

The Asana entry is the structural outlier: a project-management technology brand whose audience composition aligns with this science-news cluster at 0.87, sitting between Nature Medicine (0.87) and Nature News & Comment (0.86). Its presence alongside five science magazines suggests the underlying audience shape is defined less by the journalism format and more by a professional, technically-oriented readership that cuts across publication types.

The flat, tightly-banded cluster points to an audience with a stable, coherent profile — one that science publishers and at least one productivity-software brand all reach in roughly equal measure.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "bbcsciencenews", "title": "BBC Science News", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "bbcsciencenews", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "wiredscience", "title": "WIRED Science", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8874, "drivers": [ "G03", "A02", "G01", "G02", "J04" ] }, { "handle": "nature", "title": "Nature", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8819, "drivers": [ "G03", "A02", "G01", "H04", "F04" ] }, { "handle": "sciencenews", "title": "Science News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8776, "drivers": [ "G03", "F04", "A06", "J04", "G01" ] }, { "handle": "asana", "title": "Asana", "category": "Brands", "subcategory": "Technology", "similarity": 0.872, "drivers": [ "G03", "F04", "G01", "A06", "A02" ] }, { "handle": "naturemedicine", "title": "Nature Medicine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8658, "drivers": [ "G03", "A02", "G01", "F04", "A06" ] }, { "handle": "naturenews", "title": "Nature News & Comment", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8642, "drivers": [ "G03", "G01", "A02", "G02", "H04" ] }, { "handle": "naturebiotech", "title": "Nature Biotechnology", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8573, "drivers": [ "G03", "A02", "G01", "F04", "A06" ] }, { "handle": "bbcbreaking", "title": "BBC Breaking News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8506, "drivers": [ "G03", "A02", "G01", "I01", "J04" ] }, { "handle": "newscientist", "title": "New Scientist", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8497, "drivers": [ "G03", "G01", "A02", "G02", "J04" ] }, { "handle": "popsci", "title": "Popular Science", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8465, "drivers": [ "G03", "G01", "A02", "I01", "G02" ] } ] }
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