The top 10 neighbors of the Billboard Music Awards form a tight, mixed cluster — Musicians and Bands dominate, but Reality TV Stars appear alongside them with nearly identical scores, and a TV Channel rounds out the set.

The shape is flat: scores run from 0.94 (Iggy Azalea) down to 0.93 (Kim Kardashian) with no single neighbor pulling away from the pack. Five of the ten are Musicians and Bands: Iggy Azalea (0.94), Black Eyed Peas (0.94), Katy Perry (0.93), Justin Bieber (0.93), and Britney Spears (0.92). Three are Reality TV Stars: Khloé Kardashian (0.93), Kris Jenner (0.93), and Kourtney Kardashian (0.93). MTV (0.93), a TV Channel, is the only non-celebrity entity in the top 10, and the only neighbor sharing the Marketing Channels category with the Billboard Music Awards itself — though its subcategory is TV Channels, not TV Shows. No other TV Shows appear in the top 10.

The cross-kind presence of three Reality TV Stars at scores matching the musicians signals that this audience's shape is defined as much by celebrity culture broadly as by music specifically.