Golf dominates Big Green Egg's nearest neighbor set — not other home or outdoor cooking brands. Across the top 10 similar audiences, the mix is overwhelmingly athletes (subcategory) and golf-specific entities, with Weber Grills the only other Home-subcategory brand in the entire top 10.

The shape is flat: scores run from Bubba Watson at 0.83 down to Phil Mickelson at 0.80, a range of just 0.03 across ten neighbors. No single entity pulls away from the pack. Within that band, five of the ten are Athletes: Bubba Watson (0.83), Justin Thomas (0.83), Jordan Spieth (0.82), John Daly (0.81), and Phil Mickelson (0.80) — all golfers. The Masters (0.83, Sporting Events) and OutKick (0.81, News Publishers) round out the golf-and-sports-media core. The two outliers are Allie Beth Stuckey (0.82, Activists) and Clay Travis (0.81, Journalists), both of whom also appear in the golf-adjacent sports media orbit. Chris Fowler (0.81, TV Personalities) and Weber Grills (0.76) complete the set, with Weber the lone Home-subcategory neighbor in the top 10.

The overall picture is a tightly clustered audience shaped far more by golf fandom and conservative sports media than by the cooking or home-goods category Big Green Egg itself occupies.