Big Think

Big Think's nearest ten neighbors span journalists, academics, authors, podcasts, and news publishers — no single subcategory dominates, and the scores compress into a narrow band from 0.96 to 0.95.

The shape is flat: Paul Krugman leads at 0.96, followed closely by Ian Bremmer at 0.95 and José Andrés at 0.95, but none of these pull away from the pack. Journalists make up the largest single subcategory in the top 10 — Ronan Farrow at 0.95 and Olivia Nuzzi at 0.95 are representative — but they share the cluster with academics (Krugman, Bremmer), a government official (Ben Rhodes, 0.95), a podcast (NPR's Planet Money, 0.95), an author (Michael Pollan, 0.95), and a news publisher (Axios, 0.95). Big Think is itself a Website, and no other Website appears in the top 10. The cross-kind character of the cluster is the defining feature: the audience shape aligns with individual credentialed voices and editorially serious media properties rather than with peer websites.

The one mild outlier by subcategory is Dan Pfeiffer (Politicians, 0.95), rounding out a top 10 that otherwise reads as a coalition of journalists, academics, and public-affairs media — a profile consistent with an audience that follows ideas and analysis across formats rather than staying within any single one.