Bluemercury's top 10 neighbors span women's apparel, home goods, grocery, office supplies, and a medical professional — with no other beauty or cosmetics brand appearing in the set. The shape is flat: scores run from 0.97 down to 0.94 with no single dominant neighbor pulling away from the pack.

Paper Source leads at 0.97, followed closely by Madewell at 0.97 and West Elm at 0.96. Whole Foods Market sits at 0.96, and Scott Gottlieb, MD — a Professionals subcategory entry — appears at 0.96 as well. Rounding out the top 10 are women's apparel brands Anthropologie (0.95), J.Crew (0.95), and Evereve (0.94), alongside journalist Andrew Ross Sorkin (0.95) and author Thomas L. Friedman (0.94).

By subcategory, the top 10 breaks down as: three Women's Apparel entries (Madewell, Anthropologie, Evereve), one General Apparel (J.Crew), one Home Goods and Furnishings (West Elm), one Office Supplies and Services (Paper Source), one General Grocery (Whole Foods), one Professionals (Gottlieb), one Journalists (Sorkin), and one Authors (Friedman). The retail neighbors are a mix of lifestyle and home categories rather than beauty adjacents, and the Celebrities and Influencers entries skew toward media and professional figures rather than wellness or beauty influencers. No Beauty and Cosmetics neighbor appears in the top 10 — Bluemercury's audience shape is defined almost entirely by cross-kind overlap.

The flat distribution across such a diverse subcategory mix points to an audience whose shared characteristics cut across retail, media, and professional content consumption rather than clustering around any single category.