Playground →
Across BNO Newsroom's top 10 neighbors, no single entity dominates — the scores run from 0.90 down to 0.85 in a tight, descending band, with professionals, authors, tech personalities, and consumer brands all sharing the same audience shape.
The shape is broad. Eric Feigl-Ding leads at 0.90, followed by Garry Kasparov at 0.86 and Guy Kawasaki at 0.86 — all three classified as Celebrities and Influencers, but spanning Professionals and Tech Personalities rather than Journalists or News Publishers. Asha Rangappa (0.86) is the top 10's only Journalist by subcategory. The remaining six slots go to Ann Handley and Tim Ferriss (Authors), lululemon athletica and Outdoor & Athletic Apparel (Outdoor and Athletic Apparel), and Residence Inn by Marriott (Mid-range Hotels) and Zappos.com (Footwear). The cross-kind finding here is the most striking: BNO Newsroom shares its audience shape with an athletic apparel category, a hotel chain, and a footwear retailer at roughly the same level (0.85) as it does with credentialed professionals and commentators. No other News Publisher appears in the top 10; CNBC Now, the nearest fellow News Publisher in the broader dataset, sits outside this window. The neighbor set is defined less by journalism than by a particular audience profile that cuts across expert commentary, self-improvement content, and upscale consumer brands.
The broad shape signals an audience that is not tightly bound to any single content category — it overlaps widely with educated, professionally oriented consumers who follow both ideas and lifestyle brands.
