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Boost Mobile

Boost Mobile's nearest neighbor set is dominated by Musicians and Bands — eight of the top 10 neighbors carry that subcategory, with the remaining two slots going to a Telecommunications brand and another Telecommunications brand. The scores run in a tight band from 0.90 down to 0.88, which is the structural signature of a flat shape: no single neighbor pulls dramatically ahead of the rest.

Snoop Dogg leads at 0.90, followed closely by Chris Brown at 0.89. Comcast Business and Samsung Mobile US are the two Telecommunications neighbors, at 0.89 and 0.89 respectively — the only entries in the top 10 that share Boost Mobile's own subcategory. The remaining six positions belong to Musicians and Bands: Big Sean (0.89), 50 Cent (0.89), French Montana (0.89), Tyga (0.89), Lil Wayne (0.89), and HotNewHipHop (0.88) — though HotNewHipHop is classified as a Website, not a musician. The tenth neighbor, XXL Magazine (0.88), is a Magazine. So the top 10 breaks down as: six Musicians and Bands, two Telecommunications brands, one Website, and one Magazine — with the Website and Magazine both operating in the hip-hop media space by subcategory context.

The flat shape here means Boost Mobile's audience composition is not anchored to any single neighbor; instead, it spreads evenly across a cluster of hip-hop artists and music media alongside a pair of telecom peers, suggesting an audience whose shape is defined as much by music consumption patterns as by carrier category.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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