At 0.978, Brett McMurphy is the strongest pull in Bruce Feldman's top 10 — and the gap between him and the second neighbor, Chris Fowler at 0.963, is narrow enough that these two form a genuine dual peak, which is exactly what the two-peak shape flag captures. The audience bridges a cluster of college football journalists and a cluster of college football TV personalities, with neither fully dominating.

Tallying the top 10 by subcategory: four are Journalists — McMurphy (0.978), Joe Schad (0.94), Pat Forde (0.93), and Stewart Mandel (0.93) — and four are TV Personalities — Fowler (0.963), Sam Ponder (0.94), Rece Davis (0.93), and Kirk Herbstreit (0.91). The remaining two are Websites: AP Top 25 (0.93) and College Football Talk (0.93). Every neighbor in the top 10 is either a journalist, a TV personality, or a college football web property — a tightly defined college football media ecosystem with no crossover into athletes, brands, or other categories within these ten positions.

The two-peak structure here reflects an audience that moves fluidly between beat reporters and on-air talent, treating both as part of the same information environment rather than choosing one lane.