Sky Sports and Sky Sports News sit at the top of Football on BT Sport's neighbor set — nearly tied at 0.85 and 0.85 — forming a tight Sky Sports cluster that anchors one of the two peaks in this two-peak shape.

The second peak is less obvious but structurally real. Match of the Day (0.79) and talkSPORT (0.79) represent the BBC/free-to-air and sports radio axis, pulling the audience shape toward a broader British sports media ecosystem rather than a pure pay-TV one. Gary Lineker (0.77) is the only individual in the top 10 and the only Athlete subcategory entry — his presence here reflects his role as a sports media figure rather than a playing career. SPORTbible (0.75) and Sky Sports Premier League (0.74) extend the sports-media cluster, while Fantasy Premier League (0.73) is the lone Sports brand in the set.

The one genuine cross-kind outlier is Have I Got News For You (0.74), a TV Shows entry with no sports connection by subcategory — its presence at this score level suggests the audience shape extends into a particular strand of British general-interest television. BBC Sport (0.69) rounds out the top 10 as a News Publisher subcategory entry.

Subcategory tally across the top 10: three TV Channels, two News Publishers, one Podcasts and Radio, one TV Shows, one Athlete, one Sports brand, one TV Shows (HIGNFY) — a set dominated by British sports media channels and publishers, with a single non-sports TV show as the structural outlier.

The overall shape is a British sports-media audience that bridges pay-TV and free-to-air, with a secondary pull toward general British television.