Busey

The top 10 neighbors for Busey — a bank — contain no other banks and no financial entities of any kind, yet they span college football programs, sports media personalities, a mid-range hotel chain, and a grocery brand, all clustering within a narrow similarity band from 0.72 down to 0.67.

The shape is broad: no single neighbor dominates, and the scores compress gradually rather than dropping sharply after a leader. Big Ten Network sits at the top (0.72), followed closely by Ohio State Football (0.70), Jim Harbaugh (0.69), and Urban Meyer (0.68). Country Inn & Suites by Radisson Americas (0.68) and Notre Dame Football (0.68) round out the upper tier. By subcategory, the top 10 break down as: four Sports Teams (Ohio State Football, Notre Dame Football, Ohio State Buckeyes, Michigan Football), two Athletes (Jim Harbaugh, Joe Thomas), one TV Channel (Big Ten Network), one Professionals (Urban Meyer), one Mid-range Hotels (Country Inn & Suites), and one Miscellaneous (McNeil). The dominant cluster is unmistakably Midwest college football and its adjacent media — a pattern that cuts across every entity type in the set. First Financial Bank, the only other bank in the broader neighbor list, doesn't appear until well outside the top 10.

The broad shape here signals an audience defined less by financial category affinity and more by a specific regional sports culture, one that pulls in hotel brands and grocery chains alongside coaches and programs.