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BuzzFeed Politics

The top 10 neighbors for BuzzFeed Politics split mostly between individual journalists and editorial outlets — a mix that defines the flat shape here more than any single standout. Similarity scores (a measure of how closely two entities' audiences resemble each other in composition) run from 0.97 down to 0.97, with the full top 10 compressed into a narrow band between 0.97 and 0.97 — specifically 0.9694 to 0.9651 — with no dominant neighbor pulling away from the pack.

Five of the ten neighbors are journalists by subcategory: Astead Herndon and Matthew Yglesias tie at the top alongside Vox (both 0.97), followed by Ezra Klein (0.97), Adam Serwer (0.97), and Alex Burns (0.97). Two neighbors are fellow News Publishers — Vox (0.9694) and Talking Points Memo (0.9671) — and two are Magazines: The Atlantic (0.9673) and The New Republic (0.9654). Slate (0.9657) rounds out the set as the lone Website subcategory entry. The cross-kind pattern is the defining feature: BuzzFeed Politics' nearest audiences are shaped more by individual political journalists than by other news publishers, suggesting the audience follows the beat and the byline as much as the masthead.

The narrow score range across all ten neighbors points to an audience that is broadly embedded in the political media ecosystem rather than anchored to any single outlet or voice.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
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