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The top 10 neighbors for BuzzFeed Storm span comedians, journalists, politicians, podcasts, and a grocery brand — no single subcategory dominates, and the scores compress into a narrow band from 0.84 down to 0.83, the defining signature of a flat shape.
Similarity here measures how closely two entities' audiences resemble each other in composition. The top neighbor, Jon Lovett (0.84), is a comedian; the second, Ira Glass (0.83), is a journalist; the third, Tommy Vietor (0.83), is categorized as a politician. Rounding out the top five are two podcasts: StartUp Podcast (0.83) and Pod Save America (0.83). The subcategory tally across all ten reveals the mix: four entries from Podcasts and Radio (StartUp Podcast, Pod Save America, This American Life, and WTF with Marc Maron — though the last falls just outside the top 10 in the full set), comedians, journalists, politicians, an activist (Randy Bryce, 0.83), a grocery brand (Blue Apron, 0.83), and a book publisher (Timothy McSweeney, 0.83). BuzzFeed Storm itself is a News Publisher, and only one other News Publisher appears in the top 10: This American Life is actually Podcasts and Radio — confirming that no fellow News Publisher lands in the top 10 at all. The audience shape is defined less by what BuzzFeed Storm is than by a cross-kind cluster of politically engaged, culturally literate media consumers who follow podcasters, comedians, and journalists in roughly equal measure.
The flat shape here signals an audience that doesn't belong distinctively to any one content tribe — it sits at the intersection of several.
