Calm

Calm's top 10 nearest neighbors span education organizations, technology brands, authors, podcasts, and a research organization — with no single neighbor pulling far ahead of the rest. The scores run from TED Talks at 0.88 down to Evernote at 0.87, a band of just 0.015 across all ten positions.

The shape is flat, and the composition is the finding. Tallying subcategories across the top 10: three neighbors are Technology brands — HubSpot, Basecamp, and Evernote — and two are Authors — Brené Brown and Tim Ferriss. The remaining five span Education (TED Talks, Khan Academy), Research Organizations (NASA's Perseverance Mars Rover), B2B (Cision), and Podcasts and Radio (Hidden Brain). Calm's own subcategory is Fitness, and no other Fitness brand appears in the top 10. The audience shape here is defined not by wellness peers but by a productivity-and-learning cluster: technology tools, self-improvement authors, and educational media.

This pattern suggests Calm's audience overlaps most with people who also follow knowledge-work and personal-development content, rather than with fitness or health brands.