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At 0.97, DAZN Boxing sits at one end of a split top 10 — but the other end is Spanish-language news and music, not boxing at all. That two-peak structure defines how Canelo Alvarez's audience is shaped.
The first cluster is sports media: DAZN Boxing (0.97) and TUDN USA (0.91) are the two TV channels in the top 10, both carrying combat and football programming to Spanish-speaking audiences. The second cluster is Spanish-language culture more broadly: El Universal (0.96) and Aristegui Noticias (0.96) are news publishers, while Bad Bunny (0.95) and Enrique Iglesias (0.90) are musicians — none of them sports figures. Between those two poles sit Bretman Rock (0.92), a lifestyle creator, and a technology brand (0.91), a specialty grocer (0.90), and Neymar Jr (0.90) — the only other athlete in the top 10. The cross-kind composition is striking: eight of the ten neighbors are not athletes, and the dominant pull comes from media channels and musicians rather than from boxing or combat sports peers.
The shape reveals an audience that is defined less by sport than by a shared cultural and linguistic identity — one that boxing media and Latin pop occupy in equal measure.
