Playground →
The single strongest pull in Capital One's top 10 is Fast Casual Dining at 0.82 — not another bank, not a financial services brand, but a restaurant category. That cross-kind lead sets the tone for a neighbor set that spans food, sports, and entertainment with almost no representation from Capital One's own subcategory.
The shape is broad: scores run from 0.82 down to 0.72 across ten neighbors, with no single dominant cluster but a clear compositional pattern. After Fast Casual Dining, the next three neighbors are Krispy Krunchy Chicken (0.77, QSR), Kevin Gates (0.77, Musicians and Bands), and Mark Ingram II (0.76, Athletes). From there, the top 10 fills in with sports teams — New Orleans Saints (0.75), LSU Football (0.75), Alabama Football (0.74), Memphis Grizzlies (0.73) — alongside Texaco (0.74, Gas Stations) and Southern Company (0.72). Sports Teams is the dominant subcategory, accounting for four of the ten neighbors; QSR and fast casual dining account for two more. Cadence Bank is the only other bank in the top 10, appearing at position 26 in the broader data at 0.66 — well outside the top 10 shown here.
The picture that emerges is an audience shaped primarily by Southern regional sports fandom and everyday food and fuel brands, with financial peers largely absent from the nearest neighborhood.
